Senior Cat Adoption: Purrfect Match Campaign

Purrfect Match: Breeder’s Choice Launches Campaign to Support Senior Cat Adoption

Breeder’s Choice and Sydney Dogs & Cats Home have launched a new adoption campaign this August aimed at helping senior and vulnerable shelter cats find their forever homes, driven by a shared belief that real care goes beyond the basics.

A shy girl with a tender heart, could
 senior girl Georgina be your Purrfect Match?

Senior cats often get overlooked, but this August, they’re getting their moment. 

Breeder’s Choice has partnered with Sydney Dogs & Cats Home to launch ‘Purrfect Match’, a month-long awareness campaign shining a light on older cats and helping them find the homes they deserve.

“This campaign is about more than just rehoming senior cats,” comments Steve Adams, Managing Director at Breeder’s Choice. 

“It’s about showing what real care looks like. We believe every cat deserves comfort, dignity and a fresh start.”

Over the month various cats’ stories will be shared via the Breeder’s Choice Instagram and Facebook pages on stories giving potential adopters a glimpse into their personality and ideal home environment. It’s an approach designed to create a connection and shift perceptions around adopting older pets.

“These are the cats who often get passed over just because of their age,” states Melissa Penn Managing Director at Sydney Dogs & Cats Home. “But once they’re in the right environment, they give back so much love. Campaigns like ‘Purrfect Match’ by Breeder’s Choice are a chance to show people just how special they really are.”

The campaign is a continuation of the brand’s long-standing support for feline wellbeing. Breeder’s Choice donates over 800 bags of its eco-friendly litter to the Sydney Dogs & Cats Home each year, helping maintain a hygienic, low-stress environment for their cats.

Purrfect Match runs throughout August across Instagram and Facebook. Followers are encouraged to share awareness and help spread the word and even consider adoption. Because every cat deserves a second chance.

To meet a senior cat or follow the Purrfect Match stories, visit sydneydogsandcatshome.org or follow @breederschoicecats and @sydneydogsandcatshome on Instagram.

MEDIA RELEASE, 22nd July 2025