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New data has just revealed the most popular cat breeds in every state and territory in Australia. From rising costs to social media influence, the data from Petsy paints a clear picture of Australia’s pet preferences.

New data reveals Australia’s surprising cat divide

New data reveals the most popular cat breeds by state and territory and what’s driving the national moggie obsession. Australia has long been a nation of animal lovers, but when it comes to cats, we’re more than ever choosing pets that fit modern living.

Antony, Domestic Shorthair Cat

Figures released today by leading pet insurance provider
Petsy show that the Domestic Shorthair cat is the most popular breed in nearly every state and territory, dominating pet insurance policies across the country. 

Except in one place: the Northern Territory, where the plush, blue-eyed Ragdoll takes the crown.

The results reflect a deeper story about rising costs, urban lifestyles, social media influence and post-pandemic pet preferences.

“Cats have always been a fixture of Australian homes, but we’ve seen a real shift in the last few years,” says Petsy Founder Monica Limanto. 
“More Australians are choosing pets that suit compact living, tighter budgets and flexible work arrangements – and the Domestic Shorthair ticks all those boxes.”
Why cats are winning hearts (and households) in 2025
Australia is home to approximately 5.3 million pet cats, with our feline friends found in one-third of households.[1] While dogs remain the country’s number one pet at 6.4 million,[2] cats are quietly increasing in popularity, thanks in large part to their affordability.[3]

On average, cat upkeep costs around $1,715 per year, compared to $3,218 for dogs. In a cost-of-living crisis, that difference matters.[4]

Cats are also better suited to apartment living, increasingly popular with renters and more flexible for owners returning to the office from hybrid or remote work. During the pandemic, nearly one in four Aussie cat owners adopted their feline, helping to fuel the rise of both rescue cats and highly Instagrammable breeds like Ragdolls and Maine Coons.

State and Territory breakdown

Mabel, Domestic Shorthair Cat
The Petsy data shows that Domestic Shorthair Cats are comfortably the top breed in most Australians homes, including New South Wales (34%), South Australia (34%), Victoria (33%), ACT (32%), Queensland (30%), Western Australia (32%) and Tasmania (43%).

Only the Northern Territory breaks the cycle, where the pampered Ragdoll accounts for a substantial third (33%) of policies, nudging the Domestic Shorthair into second place (27%).

From colony ships to TikTok stars

Cats have a long history in Australia. Introduced with the First Fleet as rat catchers, they became common household pets by the 1830s and were even released into the wild to control rabbits in the 19th century, unfortunately laying the groundwork for today’s feral cat problem.[5]

Today’s cats are less likely to roam farms and more likely to dominate phone screens. On TikTok and Instagram, Ragdolls, Maine Coons and other pedigrees are driving breed-specific trends, especially among Gen Z and Millennial pet owners.
But while the glamorous breeds grab attention online, it’s the sturdy, affectionate Domestic Shorthair, often adopted from shelters, that still rules the nation’s heart.

“For many families, cats offer companionship without the overheads of dog ownership,” says Monica. “And with adoption rates still high and budgets stretched, it’s no surprise the humble moggie continues to come out on top.”

Top five cat breeds in Australian households by Petsy policies

Top 5 cat breeds in the ACT (% of total cat policies in ACT)

1 Domestic Shorthair Cat             32%
2 Domestic Mediumhair Cat         9%
3 Ragdoll                                         7%
4 Abyssinian Cat                            7%
5 Maine Coon                                 5%

Top 5 cat breeds in NSW (% of total cat policies in NSW)

1 Domestic Shorthair Cat 34%
2 Domestic Mediumhair Cat 8%
3 Ragdoll 7%
4 British Shorthair 5%
5 Domestic House Cat 5%

Top 5 cat breeds in the NT (% of total cat policies in NT)

Elena, British Shorthair cross
1 Ragdoll 33%
2 Domestic Shorthair Cat 27%
3 British Shorthair 20%
4 Domestic Tabby Cat 7%
4 Burmese Cross 7%
4 British Shorthair Cross 7%

Top 5 cat breeds in QLD (% of total cat policies in QLD)

1 Domestic Shorthair Cat 30%
2 Ragdoll 10%
3 Domestic Mediumhair Cat 7%
4 Domestic Tabby Cat 6%
5 Ragdoll Cross 5%

Top 5 cat breeds in SA (% of total cat policies in SA)

1 Domestic Shorthair Cat 34%
2 Domestic Mediumhair Cat 14%
3 Domestic Tabby Cat 8%
4 Burmese 8%
5 Siberian 5%

Top 5 cat breeds in TAS (% of total cat policies in TAS)
Suki, Tabby cat

1 Domestic Shorthair Cat 43%
2 Domestic Mediumhair Cat 23%
3 Domestic Tabby Cat 7%
4 Domestic Longhair Cat 7%
5 Domestic Ginger Cat 7%

Top 5 cat breeds in VIC (% of total cat policies in VIC)

1 Domestic Shorthair Cat 33%
2 Domestic Mediumhair Cat 11%
3 Ragdoll 9%
4 Domestic Tabby Cat 8%
5 Domestic Longhair Cat 5%

Top 5 cat breeds in WA (% of total cat policies in WA)
Gracie, Ragdoll Cat


1 Domestic Shorthair Cat 32%
2 Domestic Mediumhair Cat 10%
3 Domestic Tabby Cat 9%
4 Maine Coon 6%
5 Ragdoll 5%

Data source: Petsy Policy data 2024 - 2025

References:


Global cat welfare charity International Cat Care (iCatCare) celebrate being cat-friendly every day for International Cat Day 

iCatCare are proud custodians and co-ordinators of this special day. As a pioneering cat welfare charity that advances the health and welfare of cats around the world, they provide expert feline information, education, resources and guidance to cat owners, veterinary professionals and those who work and volunteer with cats.

International Cat Day (Friday 8th August 2025) is an opportunity to highlight important feline-focused topics and raise awareness of cats as a species, sharing our resources and information for cat owners, veterinary professionals and feline enthusiasts around the globe to support their care for cats.

Nicola Martin, iCatCare CEO says, “At iCatCare, we know that even little changes in how we interact with cats in our daily lives can make a big difference to their physical health and mental wellbeing. From making cat friendly adjustments to the home environment, to taking steps to reduce the stress of veterinary clinic visits, we hope our #CatFriendlyEveryDay campaign for International Cat Day 2025 will encourage people to consider the positive changes they can make every day, for the cats in their care.

We'd like to thank our supporters, partners and sponsors whose generous funding enables iCatCare to continue to provide our charitable services through sharing feline knowledge and expertise, and to everyone who dedicates their time to improving the lives of cats around the world.”

#CatFriendlyEveryDay for International Cat Day 2025

This #International Cat Day, 
iCatCare are exploring what it means to be ‘cat-friendly’ – respecting each cat’s unique nature and meeting their environmental and social needs, whether at home, in the veterinary clinic, on the street or in a homing centre or shelter.

Throughout the day on 8 August 2025
iCatCare will be sharing cat friendly information and tips on our social media, including:




✔️ The importance of cat-friendly play for health and wellbeing

✔️ Understanding the signs for better cat-friendly interactions

✔️ Plus… a special 15% discount on their cat-friendly courses and more!

Social media posts will link to their cat advice and information web pages for a deeper read and further resources to support being cat-friendly every day with the felines in your life.

To find out more, visit icatatcare.org/international-cat-day 

International Cat Day 2025: Get involved

✔️ Follow @icatcare for cat caregivers and feline enthusiasts, and for veterinary professionals, follow @icatcareveterinarysociety.

✔️ Tag @icatcare and @icatcareveterinarysociety and share your own cat-friendly tips and how you’re celebrating the day, including if you are wearing pink for iCatCare, holding a fundraiser or celebrating being cat friendly at home, at work or with a feline friend!

✔️ Use the #InternationalCatDay and #CatFriendlyEveryDay

Make a donation or fundraise for iCatCare to support their work at icatcare.org.uk/support-us

To celebrate International Cat Day, throughout August we’re offering a 15% discount on our online, on-demand Cat Friendly courses. 
The offer is available until 31 August 2025


Related Stories:

Give Your Cat a Thriving Indoor Life and Protect our Australian Wildlife


Purrfect Match: Breeder’s Choice Launches Campaign to Support Senior Cat Adoption

Breeder’s Choice and Sydney Dogs & Cats Home have launched a new adoption campaign this August aimed at helping senior and vulnerable shelter cats find their forever homes, driven by a shared belief that real care goes beyond the basics.

A shy girl with a tender heart, could
 senior girl Georgina be your Purrfect Match?
Senior cats often get overlooked, but this August, they’re getting their moment. 

Breeder’s Choice has partnered with Sydney Dogs & Cats Home to launch ‘Purrfect Match’, a month-long awareness campaign shining a light on older cats and helping them find the homes they deserve.

“This campaign is about more than just rehoming senior cats,” comments Steve Adams, Managing Director at Breeder’s Choice

“It’s about showing what real care looks like. We believe every cat deserves comfort, dignity and a fresh start.”

Over the month various cats’ stories will be shared via the Breeder’s Choice Instagram and Facebook pages on stories giving potential adopters a glimpse into their personality and ideal home environment. It’s an approach designed to create a connection and shift perceptions around adopting older pets.

“These are the cats who often get passed over just because of their age,” states Melissa Penn Managing Director at Sydney Dogs & Cats Home. “But once they’re in the right environment, they give back so much love. Campaigns like ‘Purrfect Match’ by Breeder’s Choice are a chance to show people just how special they really are.”




The campaign is a continuation of the brand’s long-standing support for feline wellbeing. Breeder’s Choice donates over 800 bags of its eco-friendly litter to the Sydney Dogs & Cats Home each year, helping maintain a hygienic, low-stress environment for their cats.

Purrfect Match runs throughout August across Instagram and Facebook. Followers are encouraged to share awareness and help spread the word and even consider adoption. Because every cat deserves a second chance.

To meet a senior cat or follow the Purrfect Match stories, visit sydneydogsandcatshome.org or follow @breederschoicecats and @sydneydogsandcatshome on Instagram.

MEDIA RELEASE, 22nd July 2025




Join the Best Friends’ Walk: Help Over 72,000+ Homeless Pets Find Loving Homes

PetRescue - the Southern Hemisphere's
 largest animal adoption platform - has announced the return of its national community month-long fundraising event, Best Friends’ Walk, proudly supported by Bunnings

Taking place throughout the month of September 2025, the initiative invites Australians to walk with their best friends, whether two-legged or four, to raise funds and awareness for homeless pets across the country.

Now in its second year, Best Friends’ Walk is a nationwide movement encouraging individuals, families, schools and workplaces to participate in a month-long walking challenge to support vulnerable pets in need of safety, love and a second chance.

Demand for support is growing

In 2024, 72,467 pets were listed on the PetRescue platform, representing a 9.21% increase on the previous year. 

Phoebe loves her dog walks
Rising cost-of-living pressures, rental insecurity and a shortage of pet-friendly housing have contributed to a growing number of Australians being forced to surrender their pets, placing increased strain on rescue organisations and shelters nationwide.


The broader issue remains significant, with an estimated 100,000 healthy, rehomable pets being euthanised annually in council pounds and shelters across Australia. Many of these pets are never given the opportunity to find a new home and loving family.

While more than 150 pets find loving homes each day through PetRescue, at the same time, 274 healthy and adoptable pets lose their lives simply due to a lack of visibility.

A simple action with meaningful impact

The Best Friends’ Walk is more than a fitness challenge. It’s a chance for participants to help rewrite the story for pets in need. Approximately 69% of Australian households include at least one pet, this gives those families the opportunity to walk together in support of homeless pets across the country. 

Funds raised during the campaign will support PetRescue’s key preventative programs, including:

✔️ Operating Australia’s most visited digital pet adoption platform to connect homeless pets with potential adopters

✔️ Providing options and pathways alternative to surrendering, if possible, for that individual

✔️ Supporting hundreds of rescue organisations with access to key needs, including delivery of food, products, transport and emergency care services

PetRescue’s Managing Director and CEO, Patima Tantiprasut, said the walk highlights the recognition of the special bond between people and pets to drive real-world outcomes.

“What we’ve learned from our work at PetRescue is that the connection between people and pets is truly transformative and undeniably powerful,” said Tantiprasut. 

“With the growing number of pets needing homes, a community-and-pet-centred initiative like Best Friends’ Walk plays an increasingly important role in bringing people together for this vital cause. Together, we can build a future where every pet feels safe, respected and loved.”

The initiative has also gained support from industry experts who recognise the growing need for community-driven solutions.

Nell Thompson, Secretary of the Australian Institute of Animal Management, emphasised the critical timing of initiatives like Best Friends’ Walk:

“We see first-hand the challenges facing our sector and the genuine crisis in pet homelessness across Australia. What makes initiatives like Best Friends’ Walk so valuable is that they address multiple layers of this complex problem. Through our work, we know the issues go far beyond just finding homes - from housing affordability and rental restrictions to cost of living pressures forcing surrenders, to the need for emergency support and preventative programs. 

Community-driven events like this don’t just raise funds - they build these comprehensive support systems that tackle these root causes and save lives.”
Community partnerships making a difference

This community support is being amplified through key partnerships. Bunnings Head of Community, Partnerships and Events, Katie Hynes said:

Bunnings is proud to support PetRescue’s Best Friends’ Walk for the second year running. Giving back is at the heart of what we do, and pets are a cherished part of so many Aussie households. This initiative is a meaningful way for our team and customers to come together and support a cause that makes a real difference in the lives of vulnerable pets,” said Katie.

How it works




Participants (and their best friends) can register online for free and set a personal walking goal for the month of September. Fundraising milestones unlock exclusive rewards, and all participants receive a digital welcome kit.

Whether walking around the block or exploring nature trails, the campaign encourages participants to enjoy the benefits of regular physical activity while creating real change for pets in need.

To register or find out more, visit www.bestfriendswalk.com.au

About PetRescue

PetRescue is Australia’s leading digital adoption platform, connecting thousands of rescue pets with new homes every week. With over 5 million annual website visitors, the organisation supports rescue groups, shelters and local councils nationwide. PetRescue is committed to finding innovative, sustainable solutions to reduce pet homelessness and create a future where every pet is safe and loved.

For more information, visit www.petrescue.com.au.

MEDIA RELEASE, 11th July 2025


Return and Earn Container Refunds Help Save Rescue Cats

Donated container refunds are being put to good use by animal welfare charity Maggie’s Rescue to help abandoned cats and kittens.

Faced with an ever-growing number of animals needing care, the popular charity has set up a Return and Earn fundraiser to help pay for vet costs and desexing programs.

At any one time the no-kill rescue has between 80-100 cats and 50-60 dogs in care.

“Unfortunately, cats really do draw the short straw in terms of animal welfare,” said Maggie’s Rescue operations manager Lisa Brittain.
“There’s just so many of them and it’s a huge problem.


“Our cats come from a mix of places. We take cats from pounds and shelters, sometime private surrenders and then people find homeless cats in their backyards who have had kittens.”

The charity began in 2011 and has so far rescued more than 2,000 animals.

Animals rescued by the charity are cared for across Sydney thanks to a network of dedicated foster carers.


So far recyclers have donated almost $6,000 in refunds from more than 59,000 containers to Maggie’s Cans for Cats Return and Earn campaign.

100% of donations will go help cover ongoing veterinary costs, community education and desexing programs to help stop the cycle of kittens born on the streets and find homes for those in need.
“All donations help and Return and Earn is a great way people can support us,” said Lisa.
“Their recycling helps us save animals and is good for the environment at the same time.” 

To donate, search for Maggie’s Rescue in the charity section of the Return and Earn app. 

To adopt a cat or dog from Maggie’s Rescue, visit the website: www.maggiesrescue.org




Ever wondered what your pet is really thinking?

Super Unleashed is a brand-new clothing line for pet lovers, offering a unique range of hoodies, babywear, sweats, and T-shirts that capture the humorous and often insightful "thoughts" of cats and dogs. 

What makes Super Unleashed stand out is its innovative approach: the brand claims to use AI-assisted technology to translate pet "thought-bubbles" into witty, wearable quotes.

The Genesis of Super Unleashed

Born from the everyday musings of two beloved pets, Chachi and Moxie, Super Unleashed officially launched in mid-2025. 

The brand's founders, clearly keen observers of their furry companions, were inspired by the often-hilarious and sometimes profound expressions they imagined their pets having. 

Chachi and Moxie, the brand's official (and adorable) ambassadors, are the very real-life inspirations behind the "pearls of wearable wisdom" adorning the apparel. “Using Super Unleashed’s patented AI Interpeter™ we’ve translated every Grrr and Purr to English!” says Moxie.
“Puppy School Dropout is my personal favourite” says Chachi.
“It exonerates my human from all kinds of misdemeanours down at the dog park.”

The idea was to create a way for pet owners to not only express their love for their animals but also to share in the imagined inner lives of their four-legged friends.

The Collection: A Voice for Every Pet

The Super Unleashed range caters to both cat lovers and dog lovers, with designs specifically tailored to each. You'll find a variety of items to choose from:

  • Sweats: Comfortable and stylish, the sweats provide another canvas for these unique pet musings.
  • HoodiesPerfect for cosying up with your pet, these feature prominent and often comical pet quotes.
  • Babywear: For the tiniest pet enthusiasts, the babywear collection offers adorable outfits adorned with charming pet-inspired sayings.
  • T-shirts: A staple for any casual wardrobe, the T-shirts showcase a wide array of quotes, allowing you to pick the one that best resonates with your pet's personality – or your own!

Each item in the collection is emblazoned with quotes "straight from the cat's and dog’s mouth," reflecting the imagined inner dialogues of our beloved companions. 

Whether it's a cat's insightful commentary on naptime or a dog's profound realisation about squirrels, Super Unleashed aims to bring these silent observations to life in a fun and fashionable way.

Price & Where to Buy:

RRP: from $40.00 (Tee / Onesie) to $65.00 (Hoodie / Sweatshirt).


You can check out more of what our pets have to say at superunleashed.com 








Virtual Pet Food Drive Launched as Demand Reaches Record High


As freezing mornings sweep across Victoria, Pets Of The Homeless has launched a Virtual Pet Food Drive to feed the rising number of hungry pets living with people experiencing hardship and homelessness this winter.

The charity, which supports people doing it tough by providing pet food, emergency shelter, and veterinary care, has seen demand for its pet food service skyrocket. 

In just the first five months of 2025, over 278,000 meals have been distributed to their frontline food relief partners across Victoria—well above the entire year of 2020.
“The demand is the highest we’ve ever seen,” said Yvonne Hong, Founder and CEO of Pets Of The Homeless
“We’re now delivering up to 76,000 meals a month. Shelves are emptying as fast as we can fill them. We urgently need the community’s help to keep up.”

The charity has helped a huge number of cats in need like Bella and Max, whose family were forced to flee a violent home. The beloved kitties were placed in a foster home with food and veterinary care provided until their family secured a safe home for them all.




To help more families and pets like Bella and Max, the charity is calling on the public to support its Virtual Pet Food Drive and help reach its goal of delivering an extra 100,000 meals this winter. 


Donations are now being doubled thanks to generous matching support from Apex Steel Group, EVL Holdings, and Metorik, who will match every gift up to $25,000 until 30 June.


“Now’s the time to act,” said Yvonne. 

“Every bag, tin or cart of pet food you buy online will be matched, having twice the impact and bringing warmth and hope to someone facing their hardest winter yet.”


To fill your virtual cart and help pets doing it tough, visit: petsofthehomeless.au/feedpets


Give Your Cat a Thriving Indoor Life and Protect our Australian Wildlife

Cats only need a cosy indoor environment, not wide-open spaces!

Behaviour specialists agree: two kittens and a substantial cat tree create a healthy, engaging home where cats can thrive without ever needing to roam outdoors.

“Many cat professionals will confirm that having two kittens, plenty of perch positions and a good scratching post is more than enough to enrich your cats’ lives,” Crighton says. 

“This, alongside dedicated play time and plenty of snuggles, will keep them safe and happy. With a little creativity and love, even single kitten and cat homes can be purr-fectly content living indoors.”

Indoor life reduces risk from traffic, predators, and disease.

Additionally, it protects our biodiversity, as roaming cats cause the deaths of millions of native wildlife species annually in Australia. It’s a win-win for pets and parks. Sadly, it is the pressure on Australia’s precious wildlife that cats pose that leaves a lasting negative impact on all of our feline friends.

“The message is clear for those considering welcoming a friendly feline into their lives, but are torn between the outdoor freedom – the fact is cats do not need to have free access to roam outdoors to live happy, carefree lives,” Crighton suggests. 

“If you want your cat to explore the great outdoors, consider training them on a harness to walk on a leash, or invest in constructing a cat enclosure for safe outdoor time.”


The statistics are rather shocking. According to the National Environmental Science Programme and the Science for Saving Species factsheet*3, pet cats that are allowed to roam and hunt are estimated to kill an additional 390 million mammals, birds, and reptiles each year.

“For many cat lovers, these types of findings can be evidence of the importance of considering keeping your cats and kittens indoors for life.”

Awareness Around Costs & Insurance Claims

According to PetSure’s Pet Health Monitor 2025**, these are the top cat health conditions and average treatment costs:

1. 
Gastrointestinal issues – Avg $903 (up to $26,987)

2. Urinary tract disorders – Avg $1,459 (up to $38,769)

3. Skin Infections/Allergies – Avg $470 (up to $21,343)

Despite these risks, many cats, whether indoor or outdoor dwellers, are significantly underinsured, leaving their owners unprepared for costly veterinary visits in emergencies.


“Even indoor cats can suffer injuries,” Crighton says. “I know of this personally as my precious indoor Siamese broke her leg falling from a window shelf and getting caught in the blind to the tune of $4,000. Like most Australian cat owners, I was not insured at the time, and this took a rather big hit financially and emotionally.”

The Indoor Cat Facts

Keeping cats indoors saves lives—both for our feline family and native wildlife. It reduces disease, extends cat longevity, so let's debunk the myth of indoor boredom! With the correct setup, you cat's indoor life can be fulfilling, safe, and enriched.

  • Extended Lifespan: Studies from the University of California-Davis state that indoor cats have a lifespan of 15 to 17 years, while the life expectancy of an outdoor cat ranges between 2 and 5 years.

  • Safety and Reduced Risk: An international study of cat owners found that road traffic accidents were the primary concern for owners of indoor-only cats in all surveyed regions and one of the main reasons they chose to keep their cats indoors.

  • Behavioural Enrichment Prevents Boredom: Behavioural research on indoor cats has proven that a stimulating environment helps them satisfy their natural instincts, keeps their minds sharp, and prevents behavioural issues caused by boredom and frustration.

  • Indoor Happiness Matches Outdoor
The Animal Humane Society showed that when pet parents enrich their indoor cats’ lives correctly, all cats can still express natural behaviours like scratching, chewing, and toileting. 
Without the right outlets, however, such as scratching posts, chew-safe toys, and clean litter areas, they can develop health or behavioural issues.

“The key to avoiding behavioural issues in indoor cats is creating the right environment,” Crighton says. 
“It’s not just about keeping your cat inside—it’s about bringing the outside world in. With a little creativity, you can give your cat all the joy, stimulation, and enrichment they would find outdoors—without the risks.”

Top Benefits of Indoor Living for Cats

✔️ Safer, Healthier Lives: Indoor cats avoid traffic accidents, fights with other animals, exposure to toxins, and diseases, given that outdoor roaming exposes them to parasites and pathogens.

✔️ Improved Longevity: Indoor-only cats typically live 12–15 years, compared to 5–7 years for outdoor cats.


✔️ Wildlife Protection: A parliamentary report estimates that Australia’s pet cats are responsible for killing up to 390 million native animals each year.

✔️ Reduced Disease Risk: Indoor cats have far lower risk of feline infectious diseases.

✔️ Myth Busting: Indoor Boredom: Well-enriched indoor cats are just as mentally stimulated as outdoor cats.

“The majority of cat lovers are unaware of the exact impact their outdoor-loving cats can pose to our natural wildlife,” Crighton says. 


“Over the years, cats have been seen as the ‘easier’ option for pet ownership, as they are much more self-efficient at entertaining and feeding themselves; however, this notion needs to change. Cats can live wonderful indoor lives – and also keep the majority of that independence without the need of a cat flap.”

References:

*1 https://pmc.ncbi.nlm.nih.gov/articles/PMC7316254
*2 https://www.zoetispetcare.com/benefits-of-pets
*3 https://www.nespthreatenedspecies.edu.au/media/eeufmpqx/112-the-impact-of-cats-in-australia-findings-factsheetweb.pdf
** https://petsure.com.au/pet-health-monitor

Related Stories

Environmental enrichment advice for better health & welfare of cats

Prolong nine lives: The Cat Protection Society of Victoria champions desexing and cat containment


Top 5 Tips to Keep Indoor Cats Cosy, Healthy and Happy This Winter

Winter wellbeing tips from vet Dr Claire Jenkins, presented by Breeder’s Choice.


It’s gotten cold – properly cold. And while we’re reaching for extra layers and switching on the heater, the change in season doesn’t go unnoticed by our feline companions. From sleeping more to drinking less or shedding differently, winter can trigger subtle shifts in a cat’s routine and in their health that are easy to miss.

That’s why Breeder’s Choice, a brand trusted by Australian cat lovers for over 30 years, launched the Cosy Cat Project, a seasonal wellbeing initiative offering vet-backed advice to help every cat stay warm, healthy and well through the cooler months. 





With expert insights from Dr Claire Jenkins, founder of VetChat and Breeder’s Choice Vet Ambassador, the campaign tackles everything from diet and hydration to joint care and skin comfort.

Here’s what every cat owner should know this winter.

    1. Not All Cats Need Extra Calories in Winter – But Some Do

You might notice your cat eating more during winter, or perhaps sleeping longer and moving less. According to Dr Jenkins, both scenarios are normal and both require different approaches.

“Cats may burn fewer calories in winter if they’re less active, but they also need energy to stay warm,” she says. “It’s not about feeding more or less across the board. It’s about monitoring your cat’s behaviour and adjusting as needed.”

Start by watching your cat’s weight and body condition. If they seem to be gaining, it might be time to cut back slightly on portions or treats. On the other hand, cats that become more active in the cold, especially those with outdoor access, may need a little more fuel. Focus on quality over quantity, choosing high-protein, balanced diets and functional treats that support health without excess kilojoules.

Serving food during warmer parts of the day or lightly warming wet food can also boost appetite, especially for older or fussier felines

    2. Hydration Still Matters in the Cold


It’s easy to forget water intake when it’s not hot outside, but hydration plays a key role in your cat’s overall health, especially kidney function and digestion.


“Many cats drink less in winter, particularly if they’re eating more dry food,” says Dr Jenkins. “Adding water to meals or offering more wet food is a simple way to help maintain hydration.”

Regularly refresh water bowls, and consider using a pet fountain if your cat prefers running water. Keeping drinking stations away from draughts also makes them more appealing.

    3. Watch for Weight Gain and Keep Cats Active

Whatever do you mean: 'not my chair'?
Indoor cats are particularly prone to winter weight gain. Less daylight and fewer stimulating opportunities mean cats are more likely to nap than play, which can lead to increased body fat, poor muscle tone and long-term health risks.


“Even minor weight gain can strain a cat’s joints and organs,” says Dr Jenkins. “The good news is, small changes at home can make a big difference.”

Simple enrichment tools like puzzle feeders, lick mats or treat balls can turn mealtime into a workout. Climbing shelves or cat trees add vertical territory, encouraging movement and curiosity. 



Aim for short bursts of play, even five minutes with a feather wand or laser pointer can support your cat’s physical and mental health.

    4. Don’t Ignore Subtle Signs in Senior Cats


Older cats face additional challenges in winter. Cold weather can exacerbate stiffness and arthritis, particularly in indoor cats that spend time lying on hard floors or in draughty corners.
“Cats are masters at hiding pain,” says Dr Jenkins. 
“If your senior cat is hesitant to jump, sleeping more than usual or grooming less, it could be a sign their joints are bothering them.”

To support ageing felines, Dr Jenkins recommends creating warm, easily accessible spaces using low-sided beds, soft blankets or heated mats. Small ramps or steps can help cats reach favourite perches without putting strain on their joints. 




Weight management is also critical – less bulk means less pressure on sore spots.

And don’t wait until discomfort becomes obvious. Speak to your vet about joint supplements, diets or pain management options, especially if your cat is already showing signs of slowing down.

    5. Keep Skin and Coats Healthy Indoors


Winter heating can lead to dry skin and static-prone fur, especially for short-haired breeds, indoor cats or seniors. You might notice more scratching, flaking or changes in coat texture.

“Just like us, cats can suffer from the effects of dry, heated air,” says Dr Jenkins. “A balanced diet rich in omega fatty acids helps from the inside out, but it’s also worth adjusting your home environment.”

Try to keep the heating moderate and avoid placing beds directly next to heaters. Let in fresh air when it is safe to do so, to improve ventilation and humidity levels. 

Regular gentle grooming sessions with a soft brush can also help distribute natural oils and keep coats glossy.

Running through June and July, the Cosy Cat Project is more than just a seasonal campaign; it’s a timely reminder that small, thoughtful changes at home can make a lasting difference to your cat’s wellbeing.


Whether it’s adjusting meal portions, setting up a warm, draught-free snoozing spot, or spotting subtle signs of discomfort before they escalate, winter care is all about being in tune with your cat’s needs. 

And with a bit of support, even the sleepiest feline can thrive through the colder months.
As Dr Jenkins puts it, “Winter care isn’t about overhauling your routine – it’s about paying attention. 
“The more we understand our cats’ habits, the better we can support them through the seasons.”

Follow the Cosy Cat Project @breederschoicecats for more winter wellbeing tips.

Written by Amanda Kuhn, June 2025 for Breeder’s Choice.

Disclaimer: This article is intended as general advice only. Always consult your veterinarian for personalised recommendations based on your cat’s individual health, age and lifestyle.

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