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SureFeed Microchip Pet Feeder Connect

Sure Petcare to share first view of connected pet feeder at Adelaide Animal Expo ...

Sure Petcare, the leading pet technology specialist, will be showing the SureFeed Microchip Pet Feeder Connect for the first time in Australia, to visitors to the Adelaide Animal Expo to be held at the Adelaide Showgrounds on 6 - 7 April 2019.

Launching later this year, the SureFeed Microchip Pet Feeder Connect, the latest in pet tech from Sure Petcare, has integrated weighing scales to accurately portion a pet’s food. 

When used with the Sure Petcare app, owners can view how much their pet has eaten, how often and when, supporting healthy eating, pets on specialist diets and medication. 

Owners will have a detailed insight of their pet’s feeding behaviours, allowing them to notice changes over time.

The Sure Petcare app can be used to connect up to 10 Sure Petcare connected products including the SureFlap range of connected pet doors such as the SureFlap Microchip Cat Door Connect and SureFlap Microchip Pet Door Connect. When used in the same Sure Petcare app, owners can get a far more detailed view of their pet’s behaviour, all in one place.

Visitors to the Sure Petcare stand, number 580 will have the chance to win a SureFeed Microchip Pet Feeder Connect and Hub package, which is suitable for both cats and small to medium-sized dogs.


Sure Petcare will also be sharing Animo, the dog behaviour and activity monitor delivering insights into a dog’s activity and sleep, as well as problem behaviours such as shaking, scratching and barking. 

These insights help owners to understand the changing needs of their pet over its lifetime, enabling them to provide proactive and personalised pet care.

Worn on the dog’s collar, Animo is lightweight, waterproof and suitable for dogs of all sizes. 



When used with the Sure Petcare Animo app, owners can set and monitor daily activity goals for their pet, as well as view their pet’s activity and behaviour reports by day, week, month or year. The app also provides an hour-by-hour sleep quality report every night, which can be compared against previous nights to easily spot changes in sleep patterns.

Graham Taylor, National Business Manager, Sure Petcare said: “We are looking forward to sharing our latest connected pet product to the visitors to the stand and are excited to get their reaction to the SureFeed Microchip Pet Feeder Connect before it is released to the market. 


The Microchip Pet Feeder Connect joins our already-popular series of connected pet doors, including the SureFlap Microchip Pet Door Connect and SureFlap Microchip Cat Door Connect, which will also be available on the stand.”

About Sure Petcare:

Sure Petcare, the pet technology specialist, provides pet products that empower owners to care for their pets in entirely new ways.

Founded in 2007, Sure Petcare has developed an award-winning range of microchip-operated pet doors and feeders including the Microchip Cat Door, the Microchip Pet Door, Microchip Pet Feeder and the motion-activated Sealed Pet Bowl, which solve many problems commonly experienced by pet owners.

Sure Petcare launched its first connected product, the Microchip Pet Door Connect in 2017, which enables pet owners to control the pet door using an app. The SureFlap Microchip Cat Door Connect joined the range of connected products in June 2018, with the near-term product roadmap featuring a portfolio of connected products designed to provide proactive pet care by giving owners data and insight into their pets’ day-to-day behaviours, activities and routines. Over time, this information will provide a greater understanding of their pets’ health and wellbeing.

Sure Petcare products have been used by pet owners across the globe for ten years. The company sells direct, through retail stores and veterinary practices in 35 countries.

For further information visit www.surepetcare.com.

MEDIA RELEASE, 2nd April 2019
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