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Coles launches pet insurance and gourmet pet foods in surpermarkets nationwide

New gourmet pet foods and pet treat bar to reward furry isolation companions 

Coles is set to become the destination for pets, launching its latest insurance products for cats and dogs at the same time as giving the pet food aisle a major makeover. 

Four-legged friends can now be covered for accidents and illnesses, with new market-leading Coles Pet Insurance launching to help customers protect the 90% of pets who are currently uninsured in Australia

In partnership with Guild Insurance, Coles also launched Pet Insurance saying " it is competitively priced with benefits including up to 100% cover prepaid on pre-approved vet bills."

Australia has one of the highest pet ownership rates in the world with more than 60% of households owning a pet. In a research case study by Fifth Dimension, only 1 in 4 dog owners and 1 in 10 cat owners had pet insurance, with the majority saying existing pet insurance policies didn’t provide good value for money [2]

Chief Marketing Officer Lisa Ronson said Coles had conducted extensive research with pet owners across Australia to find out what was most important to them to develop their pet insurance policies.

“We want to help Australians lead healthier and happier lives, and the same goes for their fur babies who are a huge part of the family and have never been more important in keeping us company and enriching our lives than they are right now,” she said. 

“Australians told us their main concerns with pet insurance were the size of their vet bill and unexpected costs that their insurance didn't cover. 
So Coles Pet Insurance pays approved scheduled treatments directly to the vet, with customers only required to pay for the excess

Coles Pet Insurance offers two levels of cover for cats and dogs:

✔️ Basic cover for accidents and the most common illnesses and 
✔️ Premium which adds coverage for a broader range of conditions. 

For more information, please visit insurance 

The launch of Coles Pet Insurance comes as Coles shakes up the pets aisle with the arrival of more than 60 new and exclusive pet food products for customers who are looking to satisfy their hungry pooches and fussy felines with a wholesome range of food and treats at great value prices

With more than 80% of pet owners buying their pet food at the supermarket, Coles aims to inspire customers with the new premium quality Woofin’ Good range made with real meat, no artificial colours or preservatives, and essential vitamins and fish oils to give dogs the essentials they need for a happy and healthy life. 
The service was first launched at Coles Local in Hawthorn
Martin Keep/Image: Coles

Cats aren’t missing out, with Coles’ popular Purr cat food range adding over 25 new wet and dry food products with premium quality ingredients, essential vitamins and minerals. 

Last week, Coles introduced a self-serve doggy treat bar at Coles Local in Hawthorn with a variety of pick-and-mix dog treats from biscuits to bones, kangaroo tails and chicken bites. 

The pet treat bar has proven so popular with customers that Coles will be expanding the innovative concept nationally in coming months. 

MEDIA RELEASE, 7th May 2020

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