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Fancy Feast® Cat Florist introduces cat-friendly flowers for Valentine's Day

New research reveals seven out of eight Aussie cat owners can’t identify flowers toxic to cats

New research* commissioned by Fancy Feast shows that while flowers are the classic way to spoil your loved one on Valentine’s Day, more than a third of Australian cat owners (36%) are unaware their floral bouquet can include flowers that are potentially toxic to cats.

Men may be generous givers, expected to spend a combined $314M [1] on Valentine’s Day this year, but are the biggest culprits, with almost half (46%) of men surveyed unaware that their floral gifts could be harmful to their beloved’s feline friend.

With potentially toxic flowers, such as daffodils, tulips and lilies often found in popular bouquets, Purina has launched the world’s first Fancy Feast Cat Florist, highlighting the importance of feline-friendly flowers and giving Aussie cat owners the chance to spoil their furry friends with a Fancy Feast x LVLY Valentine's hamper.

Purina Australia Head of Marketing Helen Warnes said: "This Valentine's Day, the team at Purina are thrilled to introduce the first ever Fancy Feast Cat Florist

Daffodil and lily foliage, flowers and pods are just two popular blooms that can cause health problems for your cat if eaten. 

On this international day of love and bonding, we want to give cat owners the chance to ensure only cat-friendly flowers arrive on the doorstep, to show their cats how much they're loved too."

Carefully handmade by LVLY's team of skilled florists, the Fancy Feast Valentine’s hamper comes complete with cat-friendly blooms and delectable treats, giving Aussies the purr-fect gift to show feline friends how much they are cherished.

Key statistics:

[1] More than a third (36%) of Australian cat owners don't know that bouquets can include flowers that are toxic to cats

[2] Seven out of eight cat owners (87%) don’t know which plants are poisonous to cats when shown a list. 

[3] Many cat owners believe that potentially harmful flowers like daffodils (23%), Tulips (19%), and Lilies (15%) are safe for cats to be around.

[4] More than half (60%) of Aussie cat owners would purchase a bouquet if it were cat-friendly.

More information on potentially toxic plants for cats can be found at

Win 1 of 100 limited edition Fancy Feast x LVLY Valentine's Hampers

1. Aussie cat owners need to follow @fancyfeastau on Instagram
2. They need to tell us (in words) on the @fancyfeastau Valentine’s Day 2023 competition post how they plan to spoil their favourite feline this Valentine's Day adding #fancyfeast and #loveisinthedetails to their entry.

The competition will open at 12:01 am AEDT on the 23rd of January 2023 and closes at 12:01 am AEDT on the 30th of January 2023. Open to AU res 18+ (excluding residents of Tasmania). Prize includes 1x LUXE LVLY JAR of cat friendly seasonal flowers with a personalised label to include your cat's name on it; 3 x tins of FANCY FEAST; 1x cookie valued at up to $150 each. Entries judged and winners notified by 5pm AEDT on 30/1/23. Prizes must be claimed by 5pm AEDT on 01/02/23 to receive prize before/on Valentine’s Day. For more information, prize details and how and when to claim prize, see full competition T&Cs found here. Promoter is Nestle Australia Ltd.

1 Australian Retailers Association in conjunction with Roy Morgan, February 2022, A lot of love to share with Valentine’s Day to deliver a $415 million spending boon (press release), A lot of love to share with Valentine’s Day to deliver a $415 million spending boom - Roy Morgan Research

* The Fancy Feast® Cat Florist is part of the Fancy Feast® Valentine’s Day promotion.

About the research:

*Fancy Feast® cat owner research conducted January 2023 by Antenna Research Group n=1000 Australians with cats as pets  

About Purina:

Quality nutrition and care for cats and dogs has been Purina's focus for over 120 years. William H Danforth established Purina in St Louis, Missouri, USA. His aim was to build a company that would provide the best and purest nutrition for animals in convenient and easy to use foods. The name Purina originates from the company's slogan, "where Purity is Paramount."

MEDIA RELEASE, 25th January 2023

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