Furbo 360° Cat Camera launches in Australia!

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Introducing Furbo 360° Cat Camera: the First Pet Camera designed specifically for cat safety and interactive fun

The #1 bestselling pet camera brand is back with a cat-specific camera that lets cat parents see, talk, play, and toss treats with their cats

Furbo, the industry leader in interactive pet cameras, is thrilled to unveil the all-new Furbo 360° Cat Camera. This best-in-class camera features the most advanced technology to care for your pet: see in crystal clear rotating 360° view, initiate play with the interactive feather wand toy, vanquish your cat’s boredom by tossing treats, and gain peace of mind with AI-powered Smart Alerts to keep you updated on activity in your home 24/7.

“Like most pet parents, my biggest worry is leaving my pets at home alone,” says co-founder and CMO Maggie Cheung. “The Furbo 360° Cat Camera is designed to keep cats safe and happy when home alone. It provides cat parents with a new way to interact, care for, and bond with their fur babies from afar.”

When Furbo found out that cat owners had been using Furbo Dog Camera to keep an eye on their cats, the company responded by collecting feedback, conducting research, and setting out to fully address cat owners’ specific requirements. 

Furbo 360° Cat Camera is designed specifically for cats, with every feature meticulously crafted for their unique needs, behaviours and preferences, and inspired by feedback from thousands of loving cat parents.

✔️ The interactive feather wand toy and treat tossing provide all-day entertainment and enrichment by stimulating cats' natural hunting instincts. It will encourage your cat to pounce and jump, providing healthy exercise and enrichment. After an engaging game, reward your cat by tossing treats to encourage good behaviour.

✔️ Rotating 360° View & Auto Cat Tracking enables the camera to turn and follow your cats as they move around the room, so you always know where they are. 

✔️ Advanced Colour Night Vision lets you capture every movement with impeccable clarity, providing invaluable insights into when your cats are most active from dusk to dawn.

✔️ Furbo Cat Nanny, the premium subscription service, allows cat moms and dads to protect their cats even more effectively by sending cutting-edge AI-powered Smart Alerts such as a Continuous Meowing Alert, Vomit Alert, and Cat Activity Alert. These notify cat owners of any potential issues or dangers while recording and creating video highlights of the cat’s day.

Furbo’s best-selling, vet-approved pet camera has saved tens of thousands of pets around the globe, thanks to features like the real-time Home Emergency Alert. 

“Since our initial launch, Furbo has saved tens of thousands of pets' lives from dangerous situations like house fires, intruders, and medical emergencies," Furbo CEO Victor Chang explains. "Using AI machine learning and computer vision technology, Furbo Cat Nanny is always getting smarter at looking after our beloved pets at home.”

Price & Where to Buy:

Launch price: AUD $259.00 with free shipping (RRP: AUD $399.00).

The Furbo 360° Cat Camera is available for purchase on Furbo.com and Amazon AU, beginning September 19th, 2023.

About Furbo

Furbo, a multinational pet tech company, is synonymous with groundbreaking, boundary-pushing innovations designed to keep pets safe and happy. The company aims to strengthen the precious bond between pets and their humans while bringing joy and peace of mind to every pet lover in the world. With each Furbo 360° Cat Camera purchase, Furbo will donate A$1.50 towards providing meals, shelter, and training to improve the well-being of rescued pets.

Follow Furbo on Facebook, Instagram, and LinkedIn.

MEDIA RELEASE, 19th September 2023

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