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Oscar & Friends launches pet accessories for cats and dogs

Introducing Oscar & Friends: Elevating Pet Accessories with Style and Affordability

Drawing from a four-decade legacy within the fashion industry, Oscar & Friends was born from a notable gap in the market for affordable yet fun pet accessories. 

The new brand emerged as a natural evolution for the Accessory Company Group, with the team focusing their expertise now on our four-legged friends, keeping up with the latest seasonal trends and unwavering attention to detail, especially in functionality and finishes.

Launching into the market, Oscar & Friends is the latest elevated pet accessories brand to hit the shelves, ensuring that your dog or cat is the trendiest furry friend on the block. 

The current range is available in a range of sizes to accommodate the smallest of Dachshunds to the large Great Danes, including collars, leads, harnesses, bandanas and fashionable bow ties which all come in multiple colourways so you can deck your furry friend out in matching sets.

To tie in with your taste in fashion, Oscar & Friends have various prints such as blotched floral, teal stripes, summer swirls, and confetti - not to mention, a fun assortment of affordable toys and high quality grooming products.

Designer of Oscar & Friends, Julia Hemingway explains: "We take our quality very seriously, with every accessory undergoing thorough testing for durability and functionality to ensure our pets receive the finest and most comfortable products. The namesake, Oscar, a cherished puppy within the organisation, served as the inspiration behind the brand name. 

We now offer a wide range of products for your cats and dogs, including tethering, toys, grooming and home, with plans to expand into a comprehensive range of pet categories for all species big and small.”

Where to Buy:

Designed in Melbourne, the range is available currently from Big W online and will be expanding further, launching into Woolworths stores and online from the start of December 2023, just in time to fill up your cat’s  (and pooch's) Christmas stocking.

MEDIA RELEASE, 27th November 2023

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