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Vetafarm launches Lovebites cat range

Vetafarm revolutionises cat health and longevity with novel Lovebites range!

Vetafarm is proud to introduce the ground-breaking Lovebites cat range designed by Aussie vets and nutritionists specifically for reducing stress/anxiety and improving dental health.

Dr Tony Gestier, veterinarian and founder of Vetafarm, emphasises the importance of our pets' evolutionary patterns and behaviours.

“When striving to enhance the health of our domesticated cats, we must consider their wild counterparts, who typically live shorter lives and are less susceptible to age-related illnesses and diseases that our pet cats experience” he says.

“Aging is unavoidable, but with modern approaches, growing old should not be a barrier to a fulfilling life for our feline companions. Through our innovative approach to feline health, we can extend the vitality and longevity of pet cats far beyond their wild cousins.”

Cat Dental Health: A Major Concern

Studies show between 50 and 90% of cats older than four years of age suffer from some form of dental disease.

“As cats age, their teeth become prone to dental diseases that can have serious repercussions throughout their body,” explains Dr Tony.

Tartar formation commonly occurs in cats due to consuming wet food and kibble over their entire life span, with no mechanical friction to the teeth that a wild cat might experience from eating whole prey. If tartar is allowed to persist for years, the bacteria present can lead to liver and kidney problems and invade the bloodstream, causing life-threatening septicaemia, adds Dr Tony.

Introducing Lovebites DentaShield for Cats

Lovebites DentaShield for Cats is a game-changing dual-action chew designed to support optimal tooth and gum health in cats. DentaShield features Norwegian Brown Kelp to inhibit bacteria growth and slow down plaque formation. In addition, SHMP (Sodium hexametaphosphate) works in your cat's saliva to bind with calcium and prevent the conversion of plaque into dreaded tartar.

“This is an excellent way to care for their teeth, as it does not need to rub against the teeth to provide results” says Dr Tony.

Cat Stress and Anxiety Explained

Stress and anxiety are common in pet cats, caused by factors such as changes in their environment, introduction of new pets, loud noises or medical issues. Signs of stress may include inappropriate elimination, aggression, excessive grooming, hiding and decreased appetite.

A Game-Changing Solution for Cat Stress

Lovebites B-Calm for Cats is a non-drowsy, non-sedative supplement specifically formulated to support the management of stress and anxiety in cats.

This innovative product contains L-Tryptophan, an amino acid that converts to serotonin in the brain, assisting in the reduction of anxiety and stress. Additionally, Thiamine (also known as Vitamin B1) promotes healthy brain function, further aiding in anxiety relief.

“It is essential to consult with a veterinarian before using B-Calm in conjunction with prescription anxiety medication, as not all symptoms of stress and anxiety are related to serotonin production” says Dr Tony.

Real Results from Real Cats

Nearly two-decade-old rescue cats Zorro and Stripey were adopted a year ago with health conditions that require ongoing medical care. The feline siblings have struggled with dental disease in the past and require regular veterinary check-ups and dental care in preventing oral diseases. They also get very anxious travelling to the vet.

“They kick off a car trip to the vet with a solid few minutes of dramatic meowing, as if auditioning for a feline opera,” says owner Candice Drew, who is also a veterinary nurse.
“Stripey and Zorro bring so much joy to my life. Their health and wellbeing directly contribute to the happiness in our home. I want to give them the best care possible.”
As part of a healthy senior diet, Stripey and Zorro are on a daily delight of Vetafarm’s Lovebites DentaShield and B-Calm for Cats and have much to purr about.

“A recent visit to the vet for a dental check showed that their gums are healthy and breath smells good,” says Candice. “With regards to the B-Calm, I’m always a cynic with confirmation bias and placebo effect on pet owners, but I have to admit I noticed a positive change in both cats. In their recent vet visit, there was no audible verbal protest from the back seat!”

Candice has also noticed the cats playing more, more interaction with her from Stripey and increased chattiness from Zorro. “They do seem like happier cats, even though they were far from being stressed/ unhappy to begin with. 

I always feel better about the ‘little extras’ when I know they’re healthy as well as tasty,” she says.

Evolving Care for Feline Friends

Caring for our feline friends has evolved significantly over the past 10,000 years, transforming cats from wild, lone predators to cherished companions living in our homes. While their biological makeup remains largely unchanged, the impact of domestication on cats’ overall health and well-being cannot be overlooked.

With over 30 years of experience creating unique and novel animal health products, Vetafarm also continues its support of animal welfare by contributing a range of Lovebites functional chews and meal toppers to charities such as Dunroamin Pets in NSW & VIC, North East Animal Sanctuary in Tasmania and The Rescue Collective (national).

Best Practices for Cat Dental Hygiene

Vetafarm shares some tips to keep your feline feelin’ fine!

✔️ Schedule dental check-ups with your veterinarian every 12-18 months for professional cleanings when necessary.

✔️ Offer dental chews, such as Lovebites DentaShield for Cats, to help reduce plaque and tartar build-up.

✔️ Feed your cat a balanced diet.

✔️ Ensure your cat always has access to fresh water.

Best Practices for Cat Anxiety Relief

Vetafarm shares tips to help de-stress your cat.

✔️ Build routines and create safe, quiet spaces away from
noise and household activities to provide a sense of security and stability for your cat.

✔️ Engage your cat in interactive play sessions using toys that mimic hunting behaviours (eg feather wands) to help alleviate boredom and reduce anxiety.

✔️ Provide mental stimulation by offering cat trees or shelves for your cat to climb and explore.

✔️ Incorporate daily supplementation with Lovebites B-Calm for Cats.

✔️ Schedule regular vet check-ups for accurate diagnosis and ongoing monitoring of your cat's wellbeing.

Why Choose Lovebites for Pets?

With over 30 years of experience creating unique and novel animal health products, Vetafarm is committed to improving the lives of animals. Our Lovebites range features irresistibly tasty chews that provide functional benefits, along with unparalleled quality, efficacy, and transparency.
  • Palatability: Extensive R&D has gone into ensuring that
    cats will enjoy the taste! We understand the notorious fussiness of our feline friends, which is why our soft chews are meticulously flavoured with delectable mackerel and Australian ovine plasma.
  • Accreditations: We hold ourselves to the highest standards of quality and safety. Our entire Lovebites chew range has garnered numerous accreditations, including PFIAA, GMP, and NATA. With these certifications, pet owners can rest assured that they are providing their furry companions with products of exceptional quality and efficacy.
  • Inclusion Rates: Our commitment extends beyond mere claims on packaging; every chew is formulated with an impactful amount of active ingredients to deliver genuine results – and is displayed on our packaging – unlike many other brands!
  • Aussie Made – By Vets & Nutritionists: All Vetafarm and Lovebites products are designed and manufactured by our multi-disciplinary team here in Wagga Wagga, NSW Australia. Our team features veterinarians, animal nutritionists, analytical chemists and more!

About Vetafarm

Vetafarm is Australia’s leading innovator in companion animal health and welfare and prides itself on producing the best for your pet, be it a dog, bird, reptile, small animal or anything else! Dr Tony Gestier BVSc, sole owner and director of Vetafarm, has many years’ experience as a practicing veterinarian as well as special qualifications in avian health (MACVSc) and pharmaceutics (BMSc). Innovation remains the cornerstone of Vetafarm’s success. Since 1990, over 450 products have been designed and released by the dynamic group at Vetafarm.

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