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As freezing mornings sweep across Victoria, Pets Of The Homeless has launched a Virtual Pet Food Drive to feed the rising number of hungry pets living with people experiencing hardship and homelessness this winter.
The charity, which supports people doing it tough by providing pet food, emergency shelter, and veterinary care, has seen demand for its pet food service skyrocket.
In just the first five months of 2025, over 278,000 meals have been distributed to their frontline food relief partners across Victoria—well above the entire year of 2020.
To help more families and pets like Bella and Max, the charity is calling on the public to support its Virtual Pet Food Drive and help reach its goal of delivering an extra 100,000 meals this winter.
Donations are now being doubled thanks to generous matching support from Apex Steel Group, EVL Holdings, and Metorik, who will match every gift up to $25,000 until 30 June.
“Now’s the time to act,” said Yvonne.
To fill your virtual cart and help pets doing it tough, visit: petsofthehomeless.au/feedpets
“The demand is the highest we’ve ever seen,” said Yvonne Hong, Founder and CEO of Pets Of The Homeless.
“We’re now delivering up to 76,000 meals a month. Shelves are emptying as fast as we can fill them. We urgently need the community’s help to keep up.”
The charity has helped a huge number of cats in need like Bella and Max, whose family were forced to flee a violent home. The beloved kitties were placed in a foster home with food and veterinary care provided until their family secured a safe home for them all.
To help more families and pets like Bella and Max, the charity is calling on the public to support its Virtual Pet Food Drive and help reach its goal of delivering an extra 100,000 meals this winter.
“Now’s the time to act,” said Yvonne.
“Every bag, tin or cart of pet food you buy online will be matched, having twice the impact and bringing warmth and hope to someone facing their hardest winter yet.”
To fill your virtual cart and help pets doing it tough, visit: petsofthehomeless.au/feedpets
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