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America’s #1 Cat Treat Delectables Launches in Australia

Close-up of a black and white cat enthusiastically licking a red packet of Delectables Lickable Cat Treat.


The Key to Your Cat's Love Language is Here!

Cat giving you the cold shoulder? Survey reveals the secret to discovering their love language is with a great wet treat.

In exciting news for cats around Australia, Delectables, America’s #1 wet cat treat has just launched down under. Specifically formulated for cats' taste preferences, Delectables is now available in Woolworths with two key products, Squeeze Ups and Lickable Cat Treats.

The Bond: Survey Reveals Increased Affection

To celebrate the launch, Delectables conducted a survey to uncover insights into habits, health and behaviours of the nation’s most independent pets, and the owners who love them. And while cats can have a reputation for being aloof, 80% of Australian cats showed increased affection towards their owners during treat time.

Expert Opinion: Dr. Kate Adams on Feline Love Languages


A proud mum of three cats herself, Delectables ambassador and Bondi Vet Dr. Kate Adams confirms that “absolutely cats have love languages - with food being high on that list!”

Delectables Squeeze Ups and Lickable Cat Treats are great motivators for rekindling your connection with your cat, or bridge the initial gap with a new family member, adding that one of her own cats, Puddy, “only speaks in snacks,” says Dr Kate.

Dr Kate explains that while her own “cats go wild for Delectables”, the brand’s range of treats offer a wide variety of benefits. In addition to fostering a closer bond with your cat, Delectables are healthier and are extremely effective for training, including coming when their name is called, establishing trust and giving them medication.

Two cats, one grey and one black and white, are shown on a kitchen counter lapping Delectables Lickable Cat Treat Stew from small ceramic bowls, with the Tuna & Whitefish packaging visible.



Hydration and Health: The Dangers of Dry Food

When it comes to cats' regular diets, many owners think dry biscuits are a convenient choice, but Dr Kate warns they may be contributing to dehydration and Feline Lower Urinary Tract Disease (FLUTD) - one of the most common health problems amongst cats.

“We call the cats that love dry food ‘Cookie Monsters'," Dr Kate says. “They’re often the ones desperate for water, which can lead to urinary problems and even diabetes”.

Dr. Kate’s Hot Tip: “If you see your cat drinking water from the kitchen tap or from the shower, it’s a sign they need more moisture in their diet. Adding a Delectables cat treat can help by contributing up to 14% of their recommended daily water needs.”

A Word from the Brand

Dr. Kate Adams sits on a couch with her two cats, holding a Delectables Squeeze-Up treat between her fingers that both cats are focused on.



Delectables have had strong international success, and it’s about time Aussie cats got a taste,” says Delectables Senior Brand Manager, Louise Berecic. “They’re healthy, guilt free treats cat lovers have been waiting for - high in hydration, low in calories and guaranteed to get even the fussiest felines licking their lips.”

The new Delectables Squeeze Ups and Lickable Cat Treats are available now in the pet supply section exclusive to Woolworths.

Product Details

A product shot showing three upright red pouches of Delectables Lickable Cat Treat Bisque (Tuna, Tuna & Chicken, and Senior 10+) next to a square ceramic bowl holding the bisque texture.


  • Delectables Lickable Cat Treats - Bisque (RRP: $2.00)

Delectables Lickable Cat Treats in Bisque texture are a smooth cat treat that can be used as a meal topper or stand alone treat.

They come in two lip licking flavours, Tuna and Tuna & Chicken, with an additional Tuna & Chicken flavour specially formulated for senior cats.

Key Stats: 8% protein (minimum) | 16 calories | Contributes to 14% daily water intake.

  • Delectables Lickable Cat Treats - Stew (RRP: $2.00)

Delectables Lickable Cat Treats in Stew texture provide a delicious wet texture which allows your cat to enjoy fish, meat and juices together, rather than only being able to lick the sauce while having to leave the meat behind.

They come in two tasty flavours, Tuna & Whitefish and Tuna & Chicken, with an additional Tuna & Chicken flavour specially formulated for senior cats.

Key Stats: 5% protein (minimum) | 14 calories | Contributes to 14% daily water intake.

  • Delectables Squeeze Ups (RRP: $4.50)

Delectables Squeeze Up Handheld Lickable Treats are a delicious, interactive, squeezable treat that come in a set of four.

Specially formulated to leave no mess, they come in three flavours; Chicken, Tuna & Salmon and Tuna & Catnip.


Key Stats: 8% protein (minimum) | 7.7 calories | Contributes to 5% daily water intake.

About Delectables

With a firm position as the U.S’s #1 cat treat, Delectables has landed in Australia exclusively via Woolworths with their Lickable® Cat Treats and Squeeze Up® range, bringing 9 delicious flavours to Australian cat lovers. Heroing healthy, delicious treats, Delectables put cat and owner connection at the forefront of what they do. For more details, visit: https://www.delectablescattreats.com/en-au/ 

^ Source: 1 Antenna & Delectables, October 2025: Understanding Cat Ownership and Human–Feline Connections in Australia (n=1,078)
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