A Quiet Way to Keep Your Cat Close: Pawmoir’s Personalised Fur Locket
With National Pet Memorial Day marked on September 13 (and September observed as National Pet Memorial Month), it is a poignant time to reflect on the quiet, irreplaceable bond we share with our cats.
Whether as a comforting touchstone for daily life or a sympathy gift for a grieving cat parent, new Australian brand Pawmoir offers a subtle, touchable way to keep your companion close wherever you go.
Behind the Brand
The idea for Pawmoir grew out of everyday life with Kimi, a rescue dog whose daily health routines inspired his owner to find a quiet, physical way to stay connected during time spent apart. Though born from a dog parent's experience, the sentiment resonates deeply with anyone who shares their home with a pet.
"Life with a dog is made up of countless small, heart-warming moments—their paw prints, the warmth of them curled up beside us, and the soft fur left in their brush after grooming. Like most dog parents, I wanted something small and real that could come with me when Kimi could not. Pawmoir began with this idea—not as a replacement for a collar, photograph, or favourite toy, but as a real, touchable, quiet way to keep a physical connection close.
Clipped to my handbag or keys, it looks like a small leather paw keyring. What others cannot see is the little piece of Kimi tucked inside and the memories it holds for me. When someone notices it and asks what is inside, I get to tell them about Kimi, his personality, his little habits, and the everyday moments we share."
— Co-Founder, Pawmoir
A Daily Touchstone for Cat Parents
That same desire for connection sits behind the Pawmoir Personalised Pet Fur Keepsake Locket: a small leather paw that arrives empty, ready to be filled with soft fur from your own feline at home.
Whether clipped to a tote bag, backpack, travel bag, or keyring, it allows a piece of home to travel with you on ordinary workdays and longer journeys alike.
✅ Self-Fill at Home: The locket arrives empty so you can easily collect loose fur or undercoat fluff from your cat's grooming brush, comb, or favourite blanket and place it inside yourself. (Note: Pawmoir does not receive, handle, store, or insert customer fur).
✅ 6 Colour Options: Available in Amber Glow, Glacier Blue, Sakura Pink, Pearl White, Midnight Noir, and Amethyst Mist.
✅ Personalised Engraving: Custom machine engraving is available (up to 12 characters) for names, dates, or short messages ($59.00 engraved vs $39.00 standard).
✅ Finished in Sydney: Key components are produced by a specialist manufacturing partner, with final personalisation, machine engraving, hand assembly, and quality checks completed in Sydney, Australia.
✅ Gifting Ready: Delivered in a beautiful gift box, making it a thoughtful present for cat owners, family members, or dedicated cat sitters who share that special bond.
Materials & Dimensions
Locket Dimensions: 5.5 cm x 6 cm (9.2 cm total length including hardware ring).
Body: Premium full-grain vegetable-tanned leather featuring stitched edges and a polished finish.
Lining: Soft suede microfibre lining designed to hold fur securely inside.
Hardware: Durable 316L stainless steel snap button paired with a gold-tone alloy split ring and connector.
Leather Care & Maintenance
Wipe leather with a soft, dry cloth to preserve its natural finish.
Avoid prolonged contact with water, perfume, or harsh chemicals, and keep away from direct sunlight to prevent fading.
Store in the included gift box when not in use.
Note: Full-grain leather naturally develops a rich patina over time—a classic feature of quality natural leather, not a defect.
Pricing & Shipping Summary
Standard Locket (Unengraved): RRP A$39.00
Personalised Locket (With Engraving): RRP A$59.00
Shipping: Free standard shipping on Australian & New Zealand orders over $50 (flat-rate shipping applies for orders under $50).
International Availability: Currently shipping within Australia and New Zealand only.
Explore the collection online at Pawmoir.
