Upload Your Favourite Kitty's Photo to Save Human Lives

It takes $39 to answer a life-saving phone call, $3,500 to train a single volunteer crisis supporter, and this August, purr-fect pussies across the region are stepping up to help cover the bill—one paw at a time.

Lifeline Loddon Mallee has officially launched its 2026 Lifeline Cat of the Year photo competition and fundraiser. Running throughout the month of August, the initiative turns the unconditional love and comfort we share with our feline friends into crucial support for Aussies doing it tough.

While the contest is light-hearted and fun, the financial reality for the local charity is serious.

Lifeline Loddon Mallee receives no direct federal government funding and relies on community generosity to cover 80% of its operating costs.

Last year alone, local volunteer crisis supporters answered more than 22,000 calls on the 13 11 14 national hotline from people experiencing anxiety, loneliness, relationship stress, and moments of acute crisis.

“The campaign celebrates the positive impact pets have on their owner’s mental health, while raising awareness and funds for Lifeline Loddon Mallee’s crisis support and suicide prevention services,” said Lifeline Loddon Mallee CEO Lisa Renato.

“We know there is a special bond between Aussies and their cats, so this is a fun and meaningful way for cat lovers to celebrate the quiet, healing presence of their furry family members while helping a great local cause.”

Top Cats Already Leading the Pack

Local kitties are already filing their "pawsome resumes" online to compete for the crown. Early contenders making waves include:

• Cleo: A gentle rescue Tabby currently ruling the leaderboard.
• Felix the Desk Cat: A local work-from-home companion and regular guest on local radio livestreams.
• Coco the Ragdoll: A floofy princess with attitude, charisma, and a serious swagger.
• Milo: A 10-year-old ginger tom whose favourite thing is soaking up the sun on the verandah and supervising his humans.

Rewards for Furry Fundraisers

Entries are completely free, and your cat doesn't even have to leave their favourite sunspot to make a difference. Owners simply register their kitty online, upload a favourite snap, share their fundraising profile, and collect tax-deductible donations (for amounts over $2) from friends, family, and fellow cat lovers.

To thank participants, Lifeline is offering fantastic milestone rewards:

✔ $100 Raised: Earns an exclusive, custom-engraved "Lifeline Superstar 2026" collar tag personalised with your cat's name.

✔ $250 Raised: Receives a bespoke, hand-crocheted miniature replica of your cat, complete with their very own miniature Lifeline Crisis Supporter headset.

✔ Top Fundraiser: The cat that collects the largest amount of donations will be officially crowned Lifeline Loddon Mallee Cat of the Year 2026 and win an exclusive custom portrait painted by renowned Bendigo artist Rhayven Jane.

In addition to phone support, Lifeline Loddon Mallee delivers practical skills across the region, including Mental Health First Aid, domestic violence awareness, and suicide prevention training.

How to Get Involved

Whether you have a cuddly couch potato or a feisty kitten, you can enter your cat's photo or back a local participant throughout August.

• Enter or Donate: Visit the Lifeline Cat of the Year Competition Page or head to Lifeline Loddon Mallee Events.

• Follow on Facebook: Lifeline Loddon Mallee on Facebook

• Follow on Instagram: @lifelinecatoftheyear on Instagram

Need Support?

If you or someone you know is struggling or in crisis, help is available. Call Lifeline 24/7 on 13 11 14 or text 0477 13 11 14. You don't have to face your toughest moments alone.

🐶 Have a pooch in the family, as well?
Give your dog their moment to shine! Head over to Australian Dog Lover to enter them in the 2026 Lifeline Dog of the Year Photo Contest.

Mouse Surge Alert: How to Keep Rodents Out of Your Home Without Poisoning Your Cat

As mouse numbers swell across regional and suburban Australia, rodent populations are shifting away from agricultural paddocks and heading indoors in search of warmth and shelter. While cat owners often rely on their feline companion's natural hunting skills to deal with unwanted pests, pest management during a rodent spike carries a critical, potentially lethal threat: traditional rat and mouse poisons.

With CSIRO forecasts indicating elevated rodent activity across Australia's grain belts and surrounding regions, pet health experts and veterinarians are issuing an urgent warning to feline owners about the extreme dangers of chemical rodent baits.

The Silent Threat: Secondary Poisoning in Felines

According to the Australian Animal Poisons Helpline, rodenticide toxicity is the most common poison call received by their service from pet owners nationwide.

While dogs often ingest bait blocks directly out of curiosity, cats face a different—and equally dangerous—pathway: secondary toxicity.

"Because cats are natural predators, they are drawn to slow-moving or dying rodents," explains Craig Bond, founder of B Corp-certified pest control company Goodnature.

“If a cat catches or consumes a mouse that has eaten chemical bait, the toxins pass straight into the cat's system.”

Most commercial baits use Second-Generation Anticoagulant Rodenticides (SGARs), which prevent blood from clotting normally. Because these chemicals take days to kill a rodent, an affected mouse will wander around weak and easy to catch.

Crucially, a cat exposed to SGARs may show zero external symptoms for 3 to 5 days while internal bleeding begins. Emergency veterinary treatment for rodenticide toxicity can easily run into thousands of dollars, making prevention vital.

2026 APVMA Regulatory Changes: What Cat Owners Need to Know

The hazard to pets and local wildlife has prompted regulatory action. The Australian Pesticides and Veterinary Medicines Authority (APVMA) has restricted consumer access to SGARs across Australia.

Because these heavy toxins remain active in animal tissue for extended periods, they pose severe secondary-poisoning risks not only to domestic cats and dogs, but also to native nocturnal predators like Barn Owls, Tawny Frogmouths, and Quolls. New nationwide restrictions aim to phase out unregulated over-the-counter sales of heavy chemical baits.

Why Mice Move Indoors (And 4 Signs Your Cat Has Spotted Them)

Dropping outdoor temperatures force mice out of drying fields and into quiet indoor spaces like subfloors, ceiling cavities, and garages.

“A drop in paddock numbers doesn't mean the mice have vanished — it means they've moved closer to human food sources,” notes Adam Cording, CEO of Goodnature.

"Mice breed at a staggering rate, so catching an invasion early is key."

Feline behaviour is often your first warning sign:

✔ Fixated Staring: Your cat sits motionless, staring intently at baseboards, kickboards, or underneath kitchen appliances.

✔ Pawing at Cavities: Scratching or pawing at tiny gaps under internal doors or built-in wardrobes.

✔ Restlessness at Night: Increased nocturnal alertness, pupil dilation, or pacing near wall cavities where mice scurry.

✔ Physical Evidence: Small dark droppings in pantries, chewed cardboard, or faint musky odours along skirting boards.

6 Cat-Safe Steps to Rodent-Proof Your Home

To keep your cat safe from secondary poisoning while eradicating mice effectively, adopt a non-toxic defence strategy:

1. Adopt Toxin-Free Trapping: Replace chemical baits with mechanical or automatic non-toxic traps.
2. Protect Curious Paws: Ensure any snap or mechanical traps are placed inside enclosed safety boxes or high areas inaccessible to cats.
3. Secure All Cat Food: Store kibble, treats, and wet food tins in heavy-duty glass or plastic containers. Never leave cat food out overnight, as even tiny leftover morsels sustain mice.
4. Seal Entry Points: Mice can squeeze through openings the width of a pencil. Seal subfloor vents, pipe penetrations, and door gaps with steel wool and heavy sealant.
5. Clear Indoor Clutter: Move stacked boxes, old paper, and storage containers off garage and shed floors where mice like to harbour and nest.
6. Keep Cats Indoors During Surges: Keeping your cat inside prevents them from catching outdoor rodents that may have ingested bait placed by neighbours.

Non-Toxic Alternatives: The Goodnature Solution

For cat owners seeking a completely safe, chemical-free pest control option, modern automatic trapping systems offer a reliable answer.

Established in 2005, Goodnature is a global leader in non-toxic pest management and the world’s first B Corp-certified pest control company. Trusted by conservation organisations like Predator Free 2050 and the United Nations Development Programme, Goodnature traps are used in over 60 countries.

Their home-focused Goodnature Mouse Trap uses a toxin-free, bio-based lure combined with an automated, self-resetting mechanism. Because no chemicals are used, any mouse caught presents zero secondary-poisoning risk to your cat, dog, or native birds.

Goodnature self-resetting, toxin-free traps and starter kits are available at Bunnings stores across Australia and online at goodnature.co.nz/au-en.

🚨 Emergency First Aid: If You Suspect Rodent Poisoning

If you suspect your cat has ingested rat bait or eaten a poisoned mouse:

• Act Immediately: Do not wait for symptoms (pale gums, lethargy, blood in stool, or sudden weakness) to appear.
• Call for Guidance: Contact your vet or call the Australian Animal Poisons Helpline on 1300 869 738.
• Identify the Active Ingredient: If possible, take a photo of the bait packaging or chemical name so your vet can quickly administer the correct antidote (such as Vitamin K1).

Stress-Free Feline Travel: Tavo’s Crash-Tested Car Seats and Carriers Launch at Petbarn

Whether it is the annual trip to the local vet clinic, a house move across town, or an extended road trip getaway, travelling with cats presents a unique set of challenges for Australian pet parents.

Unlike dogs, most felines prefer familiar surroundings, and an unsecured plastic crate sliding across the back seat or a flimsy fabric bag can turn a routine car ride into a deeply stressful ordeal for both you and your pet.

Enter Tavo Pets, a premium pet travel brand engineered specifically to eliminate the anxiety, instability, and safety risks associated with pet transport. Created by the expert engineering team behind world-renowned nursery brand Nuna, Tavo brings juvenile-grade crash testing, European safety design, and luxury materials directly into the Australian pet market.

The fantastic news for Australian cat lovers? Tavo’s flagship collection has officially landed at Petbarn, making its high-performance, crash-tested travel gear accessible online and across selected retail stores nationwide.

The Hidden Risks of Unsecured Cat Travel

For cats, motion sensitivity and travel anxiety are frequently triggered by vehicle instability. A traditional carrier placed loosely on a rear seat can slide, tilt, or shift during sudden braking or sharp turns. Beyond the immediate emotional distress caused to your cat, an unrestrained carrier poses a major road safety hazard.

Road safety data reveals a sobering truth: in a collision at just 50 km/h, an unsecured pet or carrier can be thrown forward with an impact force equal to 30 to 60 times its own body weight. Securing your feline companion in a crash-tested, ISOFIX-anchored system guarantees their physical safety while keeping your attention safely focused on the road ahead.

Cats thrive on routine and feeling secure. By applying the exact same rigorous crash-testing standards used for child safety seats, Tavo ensures felines enjoy a calm, cushioned, and anchored environment during every journey.

Why Touch & Try In-Store at Petbarn Matters for Cat Parents

Selecting a carrier that your cat feels safe inside—and one that installs seamlessly into your specific vehicle—can be difficult to gauge online. Having Tavo’s range on display in selected Petbarn stores allows cat owners to bring their measurements in, evaluate dimensions, and experience the tactile luxury of the build quality first-hand.

In-store displays give cat parents the opportunity to practice clicking the carriers into ISOFIX vehicle bases, test the smooth glide of the stroller frames, and inspect the quiet, magnetic closures that prevent startling sensitive feline ears.

The Tavo Launch Collection: Built for Feline Travellers

Every carrier in the Tavo line-up is evaluated against stringent United Nations ECE child restraint safety standards. To ensure optimal comfort and safety, Tavo incorporates energy-absorbing Tailor tech™ memory foam, high-density EPP foam surrounds, GREENGUARD Gold Certified fabrics, and naturally flame-resistant materials that are entirely free from harsh chemical fire retardants.

1. Maeve™ 3-in-1 Pet Protection System (RRP $749)

The flagship Maeve is a multi-functional travel ecosystem designed to function as a crash-tested car seat, cosy home-away-from-home bed, and luxury stroller pod.

It snaps directly into an included True Lock™ ISOFIX vehicle base equipped with an energy-absorbing floor stability leg, eliminating the sudden tilt and wobble that triggers feline travel sickness. When you arrive at your destination, a quick-release button connects the carrier smoothly onto the lightweight Roscoe Stroller frame (RRP $499).

✔ Feline-Friendly Highlights: Structural UPF 50+ canopy featuring MagneTech secure snap™ buckles (avoiding noisy Velcro that can alarm jumpy cats), side impact protection (SIP) guards, two internal safety tethers, and removable, machine-washable mattress pads with eco-friendly antimicrobial liners.

✔ Sizing Options: Small Flex (up to 9kg), Medium Flex (up to 11kg), and Medium Rigid (up to 13.6kg).

2. Dupree™ II Airline Carry-On Pet Car Seat (RRP $449)

Engineered for frequent flyers and urban commuters, the compact Dupree II bridges the gap between road and sky.

Designed to meet major airline cabin carry-on dimensions, it transitions effortlessly from an ISOFIX-secured backseat carrier to an under-seat plane carrier. It features built-in rigid ISOFIX latches for fast, secure vehicle installation without needing a separate base board.

✔ Feline-Friendly Highlights: Magnetic roll-down privacy panels allow you to block out scary visual triggers in vet waiting rooms or busy terminals, heavy-duty locking zippers stop clever escape artists from opening mesh panels, and a rear trolley sleeve slides neatly over rolling luggage handles.

✔ Weight Capacity: Compact profile designed for pets up to 9kg.

3. Crispin™ Impact-Tested Pet Crate (RRP $749)

If you share your home with larger feline breeds (such as Maine Coons or Ragdolls) or need to transport multiple cats safely together, the spacious Crispin Crate delivers a heavy-duty sanctuary.

Rather than an ISOFIX base, it utilises integrated push-on lower anchor connectors and a top tether that connect directly into your vehicle’s seat anchor points.

Though pictured here with a canine passenger, its generous interior dimensions make it an outstanding choice for multi-cat families.

✔ Feline-Friendly Highlights: Generous mesh windows for excellent cross-ventilation, a space-saving collapsible frame for easy storage, hidden zipper pockets for anchor straps, and an included protective travel carry bag. 

✔ Sizing Options: Small (up to 22.7kg), Medium (up to 24.9kg), and Large (up to 27.2kg).

Where to Find Tavo in Australia

The entire Tavo Pets launch collection is available now to view online at Petbarn Online and at selected Petbarn retail stores across Australia.

The Silent Epidemic of Feline Joint Pain & How Duke Got His Kitten Spark Back

Cats are famous for their independent and stoic nature. But those very traits are heightening a hidden pain epidemic across Australia.

New research commissioned by Zoetis Australia reveals that thousands of much-loved cats are living with undetected chronic joint pain. Because cats are masters at masking discomfort, many owners miss subtle pain cues or write off behavioural shifts as a normal part of growing older.

"We Feared the Worst": Duke’s Story

When 19-year-old domestic shorthair Duke turned 16, his owner Melanie, from Western Australia, noticed something was terribly wrong. Duke—the apple of her eye—started struggling to walk.

"We noticed he was struggling to walk with his back legs. They would give out as he was walking and we could see he was getting really frustrated," Melanie shares. "His movements were very clunky and he stopped moving around as much, so he lost a lot of muscle in his back legs and a lot of weight. He went from being a 6.5kg cat to a 4.7kg cat."

The loss of mobility spilled into every area of Duke's daily life:

"He struggled to use his litter box because his hips and legs hurt, so he got constipated and wasn't eating properly. He became very vocal and clingy because he wanted comfort cuddles. The whole process was very scary and heart-breaking because you could see he was in pain, sore and frustrated. He wanted to play but he couldn't get his legs to work without it hurting."

Faced with his rapid decline, Melanie feared they were out of options. "Honestly, when he was barely able to walk and had lost so much weight, we feared the worst. We even got quotes for euthanasia at home so we had the information ready in case he didn't start to get better."

Fortunately, a visit to the vet identified the underlying issue: osteoarthritis (OA).

The Gap in Awareness: What the Data Shows

Osteoarthritis leads to progressive degeneration of affected joints, occurring when cartilage cushions break down, causing bone-on-bone contact, inflammation, joint remodelling, and persistent pain.

While OA affects approximately 40% of all cats and 60% of cats over six years old, 51% of Australian cat owners are unaware that cats can even develop the condition. In fact, 35% of owners admit they lack an understanding of what signs to look for.

Awareness of osteoarthritis lags far behind other common feline conditions:

• Cat flu: 71% awareness
• Obesity: 70% awareness
• Dental disease: 68% awareness
• Kidney disease: 65% awareness
• Osteoarthritis: Only 49% awareness

Because cats rarely show obvious signs like limping, Australian vets report formally diagnosing OA in just 17% of their feline patients—roughly a third lower than the diagnosis rate for dogs living with the same condition.

The "Middle-Aged Care Gap": A Healthcare Quiet Zone

A major factor driving this gap in care is routine vet attendance. The research revealed that one in five (20%)—the equivalent of 966,000 Australian cat owners—only take their cat to the vet when something is obviously wrong.

This creates a critical care gap for middle-aged cats (between 6 and 12 years of age). The middle-aged years often become a healthcare "quiet zone": intensive kitten care is over, indoor cats appear settled and healthy, and owners don't yet view them as "seniors." Furthermore, because veterinary visits can be stressful for both cats and owners, it is easy to postpone them without an obvious emergency.

During this quiet period, osteoarthritis silently progresses:

1. Physical Cycle: As a cat protects painful joints, it moves less, loses muscle strength, and alters how it loads its other joints. This creates a destructive cycle of reduced activity, declining mobility, and further loss of function.

2. Nervous System Changes: Persistent pain signalling over time can sensitise the nervous system, making the pain state far more complex and difficult to control down the track.

Furthermore, 25% of Aussie cat owners incorrectly believe that slowing down, sleeping more, or hesitating on stairs is just a normal part of ageing, while 14% believe joint pain is simply a normal part of life for most cats.

"Cats are incredibly good at masking pain, which means osteoarthritis isn’t always as obvious as it might be in dogs," explains Dr Carolyn O'Brien, a feline medicine specialist and director of Melbourne Cat Vets.

"There’s also the misunderstanding that common signs such as sleeping more, grooming less or slowing down on stairs are just a normal part of ageing, which is why regular vet check-ups are so crucial. This is the only way to make sure your cat is not suffering in silence."

Masking Pain vs. Feline Instinct

Why do cats hide their suffering so well? It comes down to evolution.

As solitary hunters that are also small enough to be preyed upon by larger animals, cats are hardwired not to show weakness. Visibly advertising vulnerability in the wild could compromise a cat's safety, territory, and access to resources. Instead of crying out or limping, cats quietly modify their everyday habits.

Is your cat hesitating before making the leap down? Pausing, gauging distances, or seeking easier "stepping stones" from high spots like window sills can be a telltale sign of joint stiffness.

Subtle Signs to Watch For:

✔ Mobility Changes: Hesitating before jumping, using stairs differently, or a "clunky" gait.

✔ Grooming Shifts: A previously immaculate cat developing dandruff, clumping, or matting over the lower back/hindquarters—or simply stopping twisting to groom specific spots because flexing the spine or hips is painful.

✔  Litter Box Issues: Avoiding high-sided boxes due to joint stiffness (often leading to constipation), or showing undesirable toileting behaviour e.g. accidents outside the tray.

✔ Behaviour & Mood: Becoming unusually vocal, clingy, or withdrawn and less interactive.

✔ Physical Shifts: Weight loss and visible loss of muscle mass over the hind legs.

Practical Home Adjustments for Pain Management

While treatment cannot reverse established structural joint damage, early recognition combined with a vet's pain management plan—and smart home adjustments—can restore a cat's quality of life.

Vets recommend these practical home modifications as part of multimodal care:

✔ Resource Placement: Bring essential food and water stations to easily accessible levels, and place warm, supportive beds in quiet, favoured locations.

✔ Preserve Safe Heights: Rather than removing high resting spots (as height and observation points are crucial for a cat's mental wellbeing), provide small steps or stable, non-slip ramps to help them reach their favourite sofa, bed, or windowsill without big jumps.

✔ Litter Box Tweaks: Provide large litter trays with at least one low-entry side. Place trays on every level of a multi-storey house, and opt for softer, fine-grained litter that is gentler on sore paws and joints.

"Like Night and Day": Recovery is Possible

Dr Megan Lui, Associate Director of Veterinary Operations at Zoetis Australia, stresses that catching pain early opens up effective management options:

"The first, and most important, step is having a conversation with your vet about osteoarthritis, so that you can work together to develop a management plan tailored to your cat’s needs."

For Duke, working closely with his vet on a tailored management plan—including physical rehabilitation with laser treatments to rebuild lost muscle—changed everything.

"It was like night and day," Melanie says. "He went from being lethargic, uncomfortable, in pain and miserable, to a little spring chicken causing mayhem and bossing us around in a matter of days."

“With treatment, sometimes he's like a little kitten again. He is vocal, trotting around the house, playful and full of energy.”

"We went from thinking it was time to say our goodbyes to getting more happy years with our baby. He is our little ray of sunshine and it's hard to imagine our lives without him."

Take Action for Your Cat

If you suspect your cat may be slowing down, complete a free online Cat Arthritis Assessment to track their mobility and share the results directly with your vet at your next check-up.

References:

1. YouGov Zoetis Australia consumer research survey, osteoarthritis and joint pain in cats 2026, data on file.
2. Enomoto M et al. Vet Rec. 2019;184(1):23.
3. Slingerland LI et al. The Veterinary Journal. 2011;187(3):304-309.
4. Global Feline Osteoarthritis Study April 2024, data on file.
5. Johnston SA. Vet Clin N Am Small Anim Pract 1997;27:699-723.
6. Gober M. Journal of Feline Medicine and Surgery. 2025;27(10). doi:10.1177/1098612X251368007
7. Zoetis Pets Australia. Cat Arthritis Assessment Quiz. Available at: zoetispets.com/en-au/cat-healthcare/arthritis-quiz/

EDUCATIONAL WELLNESS HUB

Explore more expert advice and feline health guides from Australian Cat Lover:

• Senior Wellness: How to Care for Your Senior Cat
• Preventative Health: Feline Dental Disease: Vet Advice & Warning Signs
• Weight & Mobility: The Dangers of Rising Pet Obesity & Joint Health

Understanding Your Cat’s 200-Million-Receptor Nose (And Why Scent Affects Their Health)

If you have ever noticed your cat flinch when you spray a room scent, or duck away from a newly opened bottle of topical medicine, you are witnessing one of the most powerful sensory engines in the animal kingdom at work.

While humans experience the world predominantly through sight, a cat’s primary lens is smell. Humans possess roughly five million odour receptors; cats have up to 200 million. For a feline, every room, blanket, and human companion is a rich landscape of chemical information.

Because their noses are so finely tuned, strong artificial fragrances, harsh household cleaners, or heavy chemical treatment odours can be overwhelming—and in many cases, a major source of invisible everyday stress.

The Hidden Barrier to Monthly Cat Care

Understanding feline olfactory sensitivity isn't just about making your cat comfortable on the couch—it has a direct impact on their physical health.

According to research commissioned by Boehringer Ingelheim Animal Health Australia and conducted by YouGov, Australia is home to an estimated 5.8 million pet cats. Yet, less than half (48%) of Australian cat owners proactively stay on top of parasite protection, and only 23% treat their cats on a monthly basis. Even more alarming, 1 in 20 owners only apply treatment when they physically see a problem like fleas or ticks.

Veterinarian Dr Phillip McDonagh points out that waiting for symptoms is a dangerous game. 

“Cats are absolute masters at hiding illness and discomfort,” Dr McDonagh explains.

"Parasites such as fleas, paralysis ticks, and intestinal worms can cause severe, life-threatening conditions before an owner ever notices a physical sign."

Why the hesitation from owners? The research highlighted a surprising factor: treatment odour. Many cat parents report that the harsh chemical smell of traditional spot-on treatments causes visible distress in their cats, making monthly application a stressful ordeal for both owner and pet. When a routine feels stressful, owners naturally tend to delay or skip it altogether.

Removing the Stress: Science-First Protection

To address this friction point, NexGard SPECTRA® for Cats was formulated with a low-odour, cat-friendly profile. Independent laboratory testing showed it has the lowest odour concentration among leading feline spot-on parasite products available in Australia.

By eliminating the harsh chemical scent that sets off a cat’s sensory alarm bells, the goal is simple: remove the barrier to care so that monthly protection actually happens. Because as vet professionals remind us, parasite protection only works when it is actually administered.

Proof of Concept: Enter Cat No. 9 Eau de Purrfum

To celebrate the extraordinary way cats experience scent—and to start a national conversation about feline olfactory enrichment—NexGard SPECTRA® teamed up with artisan perfumer Jocelyn Fullerton (Cult of Scent Atelier) and proudly cat-obsessed media personality Jessica Rowe AM.

The result? Cat No. 9 Eau de Purrfum—the world’s first fine fragrance formulated around scents cats naturally enjoy, designed to be worn by their human companions.

Please Note: Cat No. 9 is a strictly limited-edition promotional creation to highlight feline scent science. It is not available for retail sale. A tiny batch was compounded by hand for media and promotional giveaways.

✔ Top notes: Catnip Essence • Leafy Green Accord • Violet
A fresh, dew-wet opening inspired by morning lawns.

✔ Heart notes: Olive Fruit • Olive Leaf • Silvervine Extract • Maltol
Sun-baked botanical leaves paired with a soft sugar note selected by Jessica Rowe.

✔ Base notes: Soft Musks • Mosses • Sandalwood • Vanilla
Warm timber and clean fur notes that anchor the fragrance softly.

The Science Behind the Notes

Instead of masking a human's natural scent, Cat No. 9 gently complements it using botanicals proven in veterinary research to provide positive olfactory enrichment:

• Silvervine Extract: Research shows approximately 80% of cats respond positively to silvervine, making it even more universally appealing to felines than catnip. Jocelyn Fullerton even developed a bespoke silvervine extract specifically for this project.
• Catnip Essence: Triggers playful and energetic behaviour in 30–40% of cats.
• Olive Leaf & Fruit: Olives contain natural chemical compounds that are structurally similar to nepetalactone (the active compound in catnip), making olive foliage surprisingly intriguing to many felines.
• Maltol: A delicate, sweet sugar note added during final blending at the request of Jessica Rowe to ensure the scent remains elegant and wearable for humans.

Jessica Rowe on Living with Discerning Cats

For Jessica Rowe AM—whose devotion to her three rescue cats Daisy, Diana, and Freddy was recently celebrated in her 2026 Archibald Prize portrait Dreamland Jessica—participating in the fragrance development was an eye-opener.

"Learning just how extraordinary a cat's sense of smell really is was fascinating," Jessica shared. 

“We spend so much time thinking about what we like, but our cats are experiencing our homes through a completely different sensory lens.”  - Jessica Rowe, AM.

"If this campaign gets Australian cat parents talking about scent sensitivity, stress reduction, and keeping our pets protected from parasites, I am all for it."

3 Ways to Keep Your Cat’s Environment Odour-Friendly

• Avoid Heavy Synthetic Sprays: Skip harsh aerosol room diffusers or heavy plug-in scented oils near your cat’s primary sleeping or feeding zones.
• Opt for Low-Odour Healthcare: Choose low-odour topical parasite treatments like NexGard SPECTRA® to avoid triggering post-treatment stress or hiding behaviours.
• Introduce Olfactory Enrichment: Offer safe, natural scent triggers like dried silvervine sticks or fresh catnip toys to stimulate your cat's mind in a positive way.

The $39 Lifeline: Inside the sold-out marathon helping struggling families beat the cost-of-living crisis—and the life-saving facts every owner needs to know.

The halls of Melbourne’s iconic Lort Smith Animal Hospital were buzzing with unusual energy on Thursday, 16 July. Australia’s largest not-for-profit animal hospital successfully executed its first-ever high-volume "Snip Party," desexing 63 cats in a single 10-hour marathon.

The initiative provided an affordable lifeline for pet owners doing it tough during the ongoing cost-of-living crisis, offering the procedure for just $39. To put that in perspective, while a standard day-to-day female cat spay at the hospital normally costs $297 (or $198 for a male castration), this dedicated day allowed financially strained families to walk away paying just a fraction of the cost to safeguard their pets.

Equitable Pet Care in a Crisis

For Lort Smith’s Chief Vet, Dr Jessica Wilde, the event gets straight to the heart of the hospital’s core mission: ensuring that quality veterinary care is accessible to everyone, not just the financially secure. "As costs rise, it can be challenging to afford the vet care your pet needs to stay healthy."

“Many people in our community are finding things really hard right now," says Dr Wilde. We see how much pets mean to their families, especially during tough times.”

The event, which sold out almost immediately, was made possible by the generous backing of the Campbell Edwards Trust. It highlights a stark reality facing the veterinary sector: when money is tight, essential preventative care is often the first thing families are forced to delay.

"They Are My Therapists": Aluel’s Story

For local cat owner Aluel Mouk, the low-cost desexing day arrived at the perfect moment for her two cats, Oscar and Coconut.

"With the cost of living, paying just $39 really helps me," Aluel shares. "It helps other people in the community too, and I'm so proud of Lort Smith for giving me the opportunity to be part of this."

Like many pet owners, Aluel relies heavily on her cats for emotional support during stressful times.

“They mean the world to me. They're my babies... they're like my therapists, they're my home.”

Aluel admits she was initially hesitant about the procedure, taking more than three months to decide. However, the accessibility of the $39 day prompted her to research the benefits.

Aluel with Coconut after surgery

"I found out about all the benefits, like preventing health issues and stopping them from getting other cats pregnant.

It's not fair if my male cat got out and got another cat pregnant, especially if that family was already struggling. I realised my male cat could be creating more kittens every year if other cats in the community weren't desexed. That didn't feel right, so I did it for myself, for my cats, and for the community." 

If it weren't for the low-cost initiative, Aluel says she still would have desexed them, but would have been forced to put it off for a long time—a delay that risks accidental litters and mounting community pressure.

The Critical Window and Clinical Benefits

Lort Smith strongly advises that cats be desexed from 20 weeks of age onwards, once they have completed their primary vaccination course. Delaying the procedure often leads to a much worse outcome than an unexpected litter.

The hospital frequently sees un-desexed cats admitted to their Emergency department in heavily compromised states. When these preventable conditions hit, owners are faced with high-risk, highly complex emergency surgeries that cost far more than a standard desexing procedure.

Choosing to desex your cat early delivers profound, lifelong advantages for the animal, the owner, and the wider neighbourhood:

✔  A Reduced Risk of Reproductive Cancers: The procedure drastically lowers the likelihood of cats developing aggressive mammary (breast) tumours and entirely eliminates the risk of ovarian and uterine cancers in females, as well as testicular cancer in males.

✔  Prevention of Serious Conditions Such as Pyometra: Desexing prevents pyometra, a rapid and severe uterine infection that is life-threatening and frequently presents as a critical emergency in unspayed female cats.

✔  Lower Likelihood of Roaming or Escaping: Desexed cats lose the hormonal drive to seek out mates, making them far less likely to escape the home, wander across busy roads, or get into territory fights with other neighbourhood animals.

✔  Fewer Hormone-Driven Behaviours: It curbs highly stressful territorial and reproductive habits, including loud calling, humping, and the strong urge to spray strong-smelling urine indoors.

✔  Community and Wildlife Protection: Beyond household safety, it directly puts a stop to stray overpopulation and heavily minimises the predatory impact of wandering cats on vulnerable native wildlife, echoing the crucial cat desexing and containment initiatives championed across Victoria.

"For the past 90 years, Lort Smith has been there caring for people and their pets," says Dr Wilde. "With more support, we can help more people care for their pets before preventable health issues become emergencies, keeping families together and preventing the heart-breaking decision to surrender a much-loved companion."

How to Help Keep the 'Snip Party' Going

Despite being Australia's largest animal hospital, a common misconception stands in Lort Smith's way: most people assume they receive ongoing government funding. They receive none.

To make these low-cost desexing days a permanent fixture on the calendar and expand equitable vet care, Lort Smith relies entirely on corporate, philanthropic, and public support.

If you want to help ensure no pet owner is left behind, the community can back Lort Smith in two distinct ways:

1. Pay It Forward: If you live in Melbourne, consider bringing your pets to Lort Smith for their everyday veterinary care. As a not-for-profit, every single dollar made from standard clinic visits goes straight back into funding community programs like the Snip Party.
2. Make a Donation: Every donation directly funds subsidised care to keep pets healthy and at home with the people who love them.

How to Get in Touch:

• For Individual Support & Donations: Visit lortsmith.com.
• For Corporate & Philanthropic Partners: If your organisation or trust would like to help fund the next Snip Party initiative, please call the team directly on (03) 9287 6430.

🐾 Educational Hub: Expand Your Feline Knowledge

If you found this case study helpful, explore our curated resources on responsible cat ownership, community action, and health tips:

• The Essential Timelines: Learn exactly why and when you should desex your cat to ensure a healthy life from kittenhood onwards.
• Victorian Containment Initiatives: Read up on the cat desexing and containment initiatives championed across Victoria to keep your local neighbourhood safe.
• Indoor Well-being & Protection: Discover how to balance indoor cat health, happiness, and wildlife protection in your daily routine.