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Fear Free Veterinary Hospital Opens in Melbourne

New $6 million, state-of-the-art veterinary practice opens in Hawthorn East, Melbourne, Victoria

A new era in pet care has begun with the opening of Tooronga Veterinary Hospital, situated near Tooronga Village. Privately owned and led by three dedicated doctors, Jim Smith, Adem Mercan and Andrew Nicholls. 

This state-of-the-art new facility promises exceptional care for cats and dogs, combined with unparalleled convenience for pet owners.

Dr. Nicholls shared his excitement: “I’m proud that we’re an independent practice, allowing us to make our own decisions and choose what is in the pet’s best interests without having to answer to external shareholders. This independence grants us the clinical freedom to offer the most suitable treatments at the right price”.

Focusing on comprehensive care for cats and dogs, this new private veterinary hospital ensures your pets receive the attention they need, any time of the day. 

Open seven days a week, with extended hours on weekends and 24/7 emergency care, the practice is built with the pet owner's convenience in mind. 
It features 35 free undercover car parks – a rarity in Melbourne – making visits as hassle-free as possible.

Equipped with cutting-edge technology, including a CT scanner fit for a human hospital, the facility boasts an array of advanced capabilities. 
These state-of-the-art resources are designed to deliver top-tier medical treatments.

With a dedicated team of highly skilled veterinary professionals boasting over a hundred years of combined experience, the hospital can perform a wide range of procedures including vaccinations, soft tissue surgery, dental treatments, and even acupuncture.

Understanding the busy lives of pet owners in Melbourne, the hospital offers a unique drop-off service. Owners can drop off their pets in the morning, and after a thorough examination, they can consult with the veterinarians via video call to discuss their pet's care. This means you can pick up your pet on your way home, saving you time and stress.

Recognising the anxiety that can come with veterinary visits, the practice features a cat-only waiting room, creating a stress-free environment for feline friends. The team’s empathetic approach ensures a welcoming atmosphere, reinforcing the human-animal bond that is so crucial to pet care. They are also passionate about educating pet owners, making sure that both pets and owners feel valued and supported throughout their visit.

Tooronga Vets 
is also adopting a ‘Transparent Practice’ approach. The model allows pet owners to enter areas of the clinic that are traditionally off limits to clients. Dr. Smith explained “We are challenging the status quo. 

In many clinics, owners are often left in reception, kept in the dark about treatments and hit with unexpected fees. Whereas our open floor plan empowers owners to assist in their pet’s care and spend time with them whilst they recover - just like what happens in a human hospital.”

Tooronga Veterinary Hospital has a vision to improve the standard of veterinary care and help people by changing the culture of the profession. 

They’re all about creating a new, contemporary, convenient customer experience which they’re sure pet owners in Melbourne will love.

About the Veterinary Hospital

Situated near Tooronga Village in Melbourne, Victoria, this new veterinary hospital is a privately owned practice dedicated to providing exceptional care for cats and dogs.

With 24/7 services, state-of-the-art facilities, and a compassionate, knowledgeable team, the hospital offers a comprehensive range of treatments, ensuring the highest standard of veterinary care.

For more information or to schedule an appointment, please contact the new veterinary hospital at (03) 9000 9828 or visit

You can follow the Facebook page and @toorongavet on Instagram

MEDIA RELEASE, 20th June 2024

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