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- DINE® has introduced new DINE® Fillets recipe with Sustainably Sourced Tuna for pet parents who want the best for their cat and the planet.
- New recipe features sustainably sourced tuna from a fishery certified to the Marine Stewardship Council’s (MSC) standard
Dine Australia®, proudly part of the Mars Incorporated family of brands, is launching its new DINE® Fillets with Sustainable Tuna, further expanding its Marine Stewardship Council (MSC) certification, and cementing its position as the leading cat food brand available at Coles Supermarkets with the MSC blue fish label.
Camille Shepherd, Mars Petcare Australia Marketing Director for DINE®, said: “As consumers become increasingly aware of their environmental footprint, we strongly believe that feeding your cat should never come at the expense of the environment.
We’re excited to bring our new DINE® Fillets to cat lovers across the country.”
The MSC certification is globally recognised for its rigorous environmental standards. The MSC blue fish tick label on a product means that the fish comes from an MSC certified sustainable fishery and is kept separate from non-certified seafood at all times.
MSC-certified fisheries undergo annual independent assessments to evaluate their impact on wild fish populations and the marine ecosystem.
Anne Gabriel, MSC Program Director for Oceania and Singapore, commented: “Thanks to DINE®, millions of Aussie cats are now able to join our mission to end overfishing. By expanding their range of MSC certified pet food, DINE® continues to lead the way in giving pet parents ocean friendly choices. Sales of these products directly support fisheries who protect the ocean environment and ensure there are plenty more fish for our furry friends in the future.”
Price & Where to Buy:
RRP: $2.30 for a Single Serve. DINE® Fillets with Sustainable Tuna are now available at Coles Supermarkets as part of the new Fillet range which includes DINE® Fillets Natural Shredded Chicken, and DINE® Fillets with Tuna and Prawn.
For more information on DINE®’s commitment to sustainability, please visit www.dine.com.au/about-dine/sustainability
About Mars, Inc.
Mars, Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. As a $50bn+ family-owned business, our diverse and expanding portfolio of leading pet care products and veterinary services support pets all around the world and our quality snacking and food products delight millions of people every day. We produce some of the world’s best-loved brands including ROYAL CANIN®, PEDIGREE®, WHISKAS®, CESAR®, DOVE®, EXTRA®, M&M’s®, SNICKERS® and BEN’S ORIGINAL™. Our international networks of pet hospitals, including BANFIELD™, BLUEPEARL™, VCA™ and ANICURA™ span preventive, general, specialty, and emergency veterinary care, and our global veterinary diagnostics business ANTECH® offers breakthrough capabilities in pet diagnostics. The Mars Five Principles — Quality, Responsibility, Mutuality, Efficiency and Freedom — inspire our 150,000 Associates to act every day to help create a better world for people, pets and the planet. For more information about Mars, please visit www.mars.com
Join us on Facebook, Instagram, LinkedIn and YouTube.
About the MSC
The Marine Stewardship Council (MSC) is an international non-profit on a mission to end overfishing. The MSC set the world's leading standards for sustainable fishing and assurance within the seafood supply chain.
Seafood with the MSC blue fish tick label comes from a well-managed and sustainable fishery. For more information visit msc.org/en-au and check out our Instagram, Facebook, YouTube and LinkedIn.
MEDIA RELEASE, 6th December 2024
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