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Ever wondered what your pet is really thinking?
Super Unleashed is a brand-new clothing line for pet lovers, offering a unique range of hoodies, babywear, sweats, and T-shirts that capture the humorous and often insightful "thoughts" of cats and dogs.
What makes Super Unleashed stand out is its innovative approach: the brand claims to use AI-assisted technology to translate pet "thought-bubbles" into witty, wearable quotes.
The Genesis of Super Unleashed
Born from the everyday musings of two beloved pets, Chachi and Moxie, Super Unleashed officially launched in mid-2025.
The Genesis of Super Unleashed
Born from the everyday musings of two beloved pets, Chachi and Moxie, Super Unleashed officially launched in mid-2025.
The brand's founders, clearly keen observers of their furry companions, were inspired by the often-hilarious and sometimes profound expressions they imagined their pets having.
Chachi and Moxie, the brand's official (and adorable) ambassadors, are the very real-life inspirations behind the "pearls of wearable wisdom" adorning the apparel. “Using Super Unleashed’s patented AI Interpeter™ we’ve translated every Grrr and Purr to English!” says Moxie.
“Puppy School Dropout is my personal favourite” says Chachi.
“It exonerates my human from all kinds of misdemeanours down at the dog park.”
The idea was to create a way for pet owners to not only express their love for their animals but also to share in the imagined inner lives of their four-legged friends.
The Collection: A Voice for Every Pet
The Super Unleashed range caters to both cat lovers and dog lovers, with designs specifically tailored to each. You'll find a variety of items to choose from:
- Sweats: Comfortable and stylish, the sweats provide another canvas for these unique pet musings.
- Hoodies: Perfect for cosying up with your pet, these feature prominent and often comical pet quotes.
- Babywear: For the tiniest pet enthusiasts, the babywear collection offers adorable outfits adorned with charming pet-inspired sayings.
- T-shirts: A staple for any casual wardrobe, the T-shirts showcase a wide array of quotes, allowing you to pick the one that best resonates with your pet's personality – or your own!
Whether it's a cat's insightful commentary on naptime or a dog's profound realisation about squirrels, Super Unleashed aims to bring these silent observations to life in a fun and fashionable way.
Price & Where to Buy:
RRP: from $40.00 (Tee / Onesie) to $65.00 (Hoodie / Sweatshirt).
You can check out more of what our pets have to say at superunleashed.com
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