Latest News

LIVING WITH CATS

CAT HEALTH

CAT BEHAVIOUR

CAT HEALTH

CAT BEHAVIOUR

WHAT'S NEW

ANIMAL WELFARE

CAT EVENTS

Latest News



Return and Earn Container Refunds Help Save Rescue Cats

Donated container refunds are being put to good use by animal welfare charity Maggie’s Rescue to help abandoned cats and kittens.

Faced with an ever-growing number of animals needing care, the popular charity has set up a Return and Earn fundraiser to help pay for vet costs and desexing programs.

At any one time the no-kill rescue has between 80-100 cats and 50-60 dogs in care.

“Unfortunately, cats really do draw the short straw in terms of animal welfare,” said Maggie’s Rescue operations manager Lisa Brittain.
“There’s just so many of them and it’s a huge problem.


“Our cats come from a mix of places. We take cats from pounds and shelters, sometime private surrenders and then people find homeless cats in their backyards who have had kittens.”

The charity began in 2011 and has so far rescued more than 2,000 animals.

Animals rescued by the charity are cared for across Sydney thanks to a network of dedicated foster carers.


So far recyclers have donated almost $6,000 in refunds from more than 59,000 containers to Maggie’s Cans for Cats Return and Earn campaign.

100% of donations will go help cover ongoing veterinary costs, community education and desexing programs to help stop the cycle of kittens born on the streets and find homes for those in need.
“All donations help and Return and Earn is a great way people can support us,” said Lisa.
“Their recycling helps us save animals and is good for the environment at the same time.” 

To donate, search for Maggie’s Rescue in the charity section of the Return and Earn app. 

To adopt a cat or dog from Maggie’s Rescue, visit the website: www.maggiesrescue.org




Ever wondered what your pet is really thinking?

Super Unleashed is a brand-new clothing line for pet lovers, offering a unique range of hoodies, babywear, sweats, and T-shirts that capture the humorous and often insightful "thoughts" of cats and dogs. 

What makes Super Unleashed stand out is its innovative approach: the brand claims to use AI-assisted technology to translate pet "thought-bubbles" into witty, wearable quotes.

The Genesis of Super Unleashed

Born from the everyday musings of two beloved pets, Chachi and Moxie, Super Unleashed officially launched in mid-2025. 

The brand's founders, clearly keen observers of their furry companions, were inspired by the often-hilarious and sometimes profound expressions they imagined their pets having. 

Chachi and Moxie, the brand's official (and adorable) ambassadors, are the very real-life inspirations behind the "pearls of wearable wisdom" adorning the apparel. “Using Super Unleashed’s patented AI Interpeter™ we’ve translated every Grrr and Purr to English!” says Moxie.
“Puppy School Dropout is my personal favourite” says Chachi.
“It exonerates my human from all kinds of misdemeanours down at the dog park.”

The idea was to create a way for pet owners to not only express their love for their animals but also to share in the imagined inner lives of their four-legged friends.

The Collection: A Voice for Every Pet

The Super Unleashed range caters to both cat lovers and dog lovers, with designs specifically tailored to each. You'll find a variety of items to choose from:

  • Sweats: Comfortable and stylish, the sweats provide another canvas for these unique pet musings.
  • HoodiesPerfect for cosying up with your pet, these feature prominent and often comical pet quotes.
  • Babywear: For the tiniest pet enthusiasts, the babywear collection offers adorable outfits adorned with charming pet-inspired sayings.
  • T-shirts: A staple for any casual wardrobe, the T-shirts showcase a wide array of quotes, allowing you to pick the one that best resonates with your pet's personality – or your own!

Each item in the collection is emblazoned with quotes "straight from the cat's and dog’s mouth," reflecting the imagined inner dialogues of our beloved companions. 

Whether it's a cat's insightful commentary on naptime or a dog's profound realisation about squirrels, Super Unleashed aims to bring these silent observations to life in a fun and fashionable way.

Price & Where to Buy:

RRP: from $40.00 (Tee / Onesie) to $65.00 (Hoodie / Sweatshirt).


You can check out more of what our pets have to say at superunleashed.com 








Virtual Pet Food Drive Launched as Demand Reaches Record High


As freezing mornings sweep across Victoria, Pets Of The Homeless has launched a Virtual Pet Food Drive to feed the rising number of hungry pets living with people experiencing hardship and homelessness this winter.

The charity, which supports people doing it tough by providing pet food, emergency shelter, and veterinary care, has seen demand for its pet food service skyrocket. 

In just the first five months of 2025, over 278,000 meals have been distributed to their frontline food relief partners across Victoria—well above the entire year of 2020.
“The demand is the highest we’ve ever seen,” said Yvonne Hong, Founder and CEO of Pets Of The Homeless
“We’re now delivering up to 76,000 meals a month. Shelves are emptying as fast as we can fill them. We urgently need the community’s help to keep up.”

The charity has helped a huge number of cats in need like Bella and Max, whose family were forced to flee a violent home. The beloved kitties were placed in a foster home with food and veterinary care provided until their family secured a safe home for them all.




To help more families and pets like Bella and Max, the charity is calling on the public to support its Virtual Pet Food Drive and help reach its goal of delivering an extra 100,000 meals this winter. 


Donations are now being doubled thanks to generous matching support from Apex Steel Group, EVL Holdings, and Metorik, who will match every gift up to $25,000 until 30 June.


“Now’s the time to act,” said Yvonne. 

“Every bag, tin or cart of pet food you buy online will be matched, having twice the impact and bringing warmth and hope to someone facing their hardest winter yet.”


To fill your virtual cart and help pets doing it tough, visit: petsofthehomeless.au/feedpets


Give Your Cat a Thriving Indoor Life and Protect our Australian Wildlife

Cats only need a cosy indoor environment, not wide-open spaces!

Behaviour specialists agree: two kittens and a substantial cat tree create a healthy, engaging home where cats can thrive without ever needing to roam outdoors.

“Many cat professionals will confirm that having two kittens, plenty of perch positions and a good scratching post is more than enough to enrich your cats’ lives,” Crighton says. 

“This, alongside dedicated play time and plenty of snuggles, will keep them safe and happy. With a little creativity and love, even single kitten and cat homes can be purr-fectly content living indoors.”

Indoor life reduces risk from traffic, predators, and disease.

Additionally, it protects our biodiversity, as roaming cats cause the deaths of millions of native wildlife species annually in Australia. It’s a win-win for pets and parks. Sadly, it is the pressure on Australia’s precious wildlife that cats pose that leaves a lasting negative impact on all of our feline friends.

“The message is clear for those considering welcoming a friendly feline into their lives, but are torn between the outdoor freedom – the fact is cats do not need to have free access to roam outdoors to live happy, carefree lives,” Crighton suggests. 

“If you want your cat to explore the great outdoors, consider training them on a harness to walk on a leash, or invest in constructing a cat enclosure for safe outdoor time.”


The statistics are rather shocking. According to the National Environmental Science Programme and the Science for Saving Species factsheet*3, pet cats that are allowed to roam and hunt are estimated to kill an additional 390 million mammals, birds, and reptiles each year.

“For many cat lovers, these types of findings can be evidence of the importance of considering keeping your cats and kittens indoors for life.”

Awareness Around Costs & Insurance Claims

According to PetSure’s Pet Health Monitor 2025**, these are the top cat health conditions and average treatment costs:

1. 
Gastrointestinal issues – Avg $903 (up to $26,987)

2. Urinary tract disorders – Avg $1,459 (up to $38,769)

3. Skin Infections/Allergies – Avg $470 (up to $21,343)

Despite these risks, many cats, whether indoor or outdoor dwellers, are significantly underinsured, leaving their owners unprepared for costly veterinary visits in emergencies.


“Even indoor cats can suffer injuries,” Crighton says. “I know of this personally as my precious indoor Siamese broke her leg falling from a window shelf and getting caught in the blind to the tune of $4,000. Like most Australian cat owners, I was not insured at the time, and this took a rather big hit financially and emotionally.”

The Indoor Cat Facts

Keeping cats indoors saves lives—both for our feline family and native wildlife. It reduces disease, extends cat longevity, so let's debunk the myth of indoor boredom! With the correct setup, you cat's indoor life can be fulfilling, safe, and enriched.

  • Extended Lifespan: Studies from the University of California-Davis state that indoor cats have a lifespan of 15 to 17 years, while the life expectancy of an outdoor cat ranges between 2 and 5 years.

  • Safety and Reduced Risk: An international study of cat owners found that road traffic accidents were the primary concern for owners of indoor-only cats in all surveyed regions and one of the main reasons they chose to keep their cats indoors.

  • Behavioural Enrichment Prevents Boredom: Behavioural research on indoor cats has proven that a stimulating environment helps them satisfy their natural instincts, keeps their minds sharp, and prevents behavioural issues caused by boredom and frustration.

  • Indoor Happiness Matches Outdoor
The Animal Humane Society showed that when pet parents enrich their indoor cats’ lives correctly, all cats can still express natural behaviours like scratching, chewing, and toileting. 
Without the right outlets, however, such as scratching posts, chew-safe toys, and clean litter areas, they can develop health or behavioural issues.

“The key to avoiding behavioural issues in indoor cats is creating the right environment,” Crighton says. 
“It’s not just about keeping your cat inside—it’s about bringing the outside world in. With a little creativity, you can give your cat all the joy, stimulation, and enrichment they would find outdoors—without the risks.”

Top Benefits of Indoor Living for Cats

✔️ Safer, Healthier Lives: Indoor cats avoid traffic accidents, fights with other animals, exposure to toxins, and diseases, given that outdoor roaming exposes them to parasites and pathogens.

✔️ Improved Longevity: Indoor-only cats typically live 12–15 years, compared to 5–7 years for outdoor cats.


✔️ Wildlife Protection: A parliamentary report estimates that Australia’s pet cats are responsible for killing up to 390 million native animals each year.

✔️ Reduced Disease Risk: Indoor cats have far lower risk of feline infectious diseases.

✔️ Myth Busting: Indoor Boredom: Well-enriched indoor cats are just as mentally stimulated as outdoor cats.

“The majority of cat lovers are unaware of the exact impact their outdoor-loving cats can pose to our natural wildlife,” Crighton says. 


“Over the years, cats have been seen as the ‘easier’ option for pet ownership, as they are much more self-efficient at entertaining and feeding themselves; however, this notion needs to change. Cats can live wonderful indoor lives – and also keep the majority of that independence without the need of a cat flap.”

References:

*1 https://pmc.ncbi.nlm.nih.gov/articles/PMC7316254
*2 https://www.zoetispetcare.com/benefits-of-pets
*3 https://www.nespthreatenedspecies.edu.au/media/eeufmpqx/112-the-impact-of-cats-in-australia-findings-factsheetweb.pdf
** https://petsure.com.au/pet-health-monitor

Related Stories

Environmental enrichment advice for better health & welfare of cats

Prolong nine lives: The Cat Protection Society of Victoria champions desexing and cat containment


Top 5 Tips to Keep Indoor Cats Cosy, Healthy and Happy This Winter

Winter wellbeing tips from vet Dr Claire Jenkins, presented by Breeder’s Choice.


It’s gotten cold – properly cold. And while we’re reaching for extra layers and switching on the heater, the change in season doesn’t go unnoticed by our feline companions. From sleeping more to drinking less or shedding differently, winter can trigger subtle shifts in a cat’s routine and in their health that are easy to miss.

That’s why Breeder’s Choice, a brand trusted by Australian cat lovers for over 30 years, launched the Cosy Cat Project, a seasonal wellbeing initiative offering vet-backed advice to help every cat stay warm, healthy and well through the cooler months. 





With expert insights from Dr Claire Jenkins, founder of VetChat and Breeder’s Choice Vet Ambassador, the campaign tackles everything from diet and hydration to joint care and skin comfort.

Here’s what every cat owner should know this winter.

    1. Not All Cats Need Extra Calories in Winter – But Some Do

You might notice your cat eating more during winter, or perhaps sleeping longer and moving less. According to Dr Jenkins, both scenarios are normal and both require different approaches.

“Cats may burn fewer calories in winter if they’re less active, but they also need energy to stay warm,” she says. “It’s not about feeding more or less across the board. It’s about monitoring your cat’s behaviour and adjusting as needed.”

Start by watching your cat’s weight and body condition. If they seem to be gaining, it might be time to cut back slightly on portions or treats. On the other hand, cats that become more active in the cold, especially those with outdoor access, may need a little more fuel. Focus on quality over quantity, choosing high-protein, balanced diets and functional treats that support health without excess kilojoules.

Serving food during warmer parts of the day or lightly warming wet food can also boost appetite, especially for older or fussier felines

    2. Hydration Still Matters in the Cold


It’s easy to forget water intake when it’s not hot outside, but hydration plays a key role in your cat’s overall health, especially kidney function and digestion.


“Many cats drink less in winter, particularly if they’re eating more dry food,” says Dr Jenkins. “Adding water to meals or offering more wet food is a simple way to help maintain hydration.”

Regularly refresh water bowls, and consider using a pet fountain if your cat prefers running water. Keeping drinking stations away from draughts also makes them more appealing.

    3. Watch for Weight Gain and Keep Cats Active

Whatever do you mean: 'not my chair'?
Indoor cats are particularly prone to winter weight gain. Less daylight and fewer stimulating opportunities mean cats are more likely to nap than play, which can lead to increased body fat, poor muscle tone and long-term health risks.


“Even minor weight gain can strain a cat’s joints and organs,” says Dr Jenkins. “The good news is, small changes at home can make a big difference.”

Simple enrichment tools like puzzle feeders, lick mats or treat balls can turn mealtime into a workout. Climbing shelves or cat trees add vertical territory, encouraging movement and curiosity. 



Aim for short bursts of play, even five minutes with a feather wand or laser pointer can support your cat’s physical and mental health.

    4. Don’t Ignore Subtle Signs in Senior Cats


Older cats face additional challenges in winter. Cold weather can exacerbate stiffness and arthritis, particularly in indoor cats that spend time lying on hard floors or in draughty corners.
“Cats are masters at hiding pain,” says Dr Jenkins. 
“If your senior cat is hesitant to jump, sleeping more than usual or grooming less, it could be a sign their joints are bothering them.”

To support ageing felines, Dr Jenkins recommends creating warm, easily accessible spaces using low-sided beds, soft blankets or heated mats. Small ramps or steps can help cats reach favourite perches without putting strain on their joints. 




Weight management is also critical – less bulk means less pressure on sore spots.

And don’t wait until discomfort becomes obvious. Speak to your vet about joint supplements, diets or pain management options, especially if your cat is already showing signs of slowing down.

    5. Keep Skin and Coats Healthy Indoors


Winter heating can lead to dry skin and static-prone fur, especially for short-haired breeds, indoor cats or seniors. You might notice more scratching, flaking or changes in coat texture.

“Just like us, cats can suffer from the effects of dry, heated air,” says Dr Jenkins. “A balanced diet rich in omega fatty acids helps from the inside out, but it’s also worth adjusting your home environment.”

Try to keep the heating moderate and avoid placing beds directly next to heaters. Let in fresh air when it is safe to do so, to improve ventilation and humidity levels. 

Regular gentle grooming sessions with a soft brush can also help distribute natural oils and keep coats glossy.

Running through June and July, the Cosy Cat Project is more than just a seasonal campaign; it’s a timely reminder that small, thoughtful changes at home can make a lasting difference to your cat’s wellbeing.


Whether it’s adjusting meal portions, setting up a warm, draught-free snoozing spot, or spotting subtle signs of discomfort before they escalate, winter care is all about being in tune with your cat’s needs. 

And with a bit of support, even the sleepiest feline can thrive through the colder months.
As Dr Jenkins puts it, “Winter care isn’t about overhauling your routine – it’s about paying attention. 
“The more we understand our cats’ habits, the better we can support them through the seasons.”

Follow the Cosy Cat Project @breederschoicecats for more winter wellbeing tips.

Written by Amanda Kuhn, June 2025 for Breeder’s Choice.

Disclaimer: This article is intended as general advice only. Always consult your veterinarian for personalised recommendations based on your cat’s individual health, age and lifestyle.

Related Stories:





Purrs, Paws & Pure Joy: Cat & Dog Lovers Festivals Return to Sydney this August

Sydney’s most joy-filled weekend for pet lovers is back! The Sydney Cat Lovers Festival and Dog Lovers Festival will return to the Sydney Showground on Saturday 23 and Sunday 24 August 2025, offering two extraordinary events for the price of one.

With just one ticket, visitors can access both Festivals, creating an unmissable celebration of our furry companions – from whiskered wonders to loyal four-legged legends. Whether you're a devoted feline fan, a passionate dog person, or both, this is a weekend to learn, connect, shop and be inspired.

At the heart of Hall 6, the Sydney Cat Lovers Festival will once again pounce onto the scene with two full days dedicated to celebrating our feline friends. 






Cat lovers can meet dozens of breeds, get up close in the Pat-A-Cat Zone, and hear from Australia’s top experts on everything from behaviour and communication to adoption and nutrition.

The WHISKAS® Stage will feature an exciting line-up of talks from well-known personalities including Dr Katrina Warren, Saba Sayyed, Rose Horton, and US-based kitten rescuer and social media sensation Hannah Shaw, widely known as the Kitten Lady. Her deeply engaging Saving Kittens Workshop is set to be a major highlight, offering invaluable advice for aspiring foster carers.









New to this year’s line-up is CatKwiz, an energetic live game show inspired by the much-loved format of RockWiz, but with a feline twist. This interactive trivia experience invites audience members to test their knowledge on everything from breed quirks to pop culture cats, with plenty of laughs along the way.

Back by popular demand, Kitty Cosplay returns on the Saturday, with cat lovers of all ages dressing up as their favourite feline breeds and characters in a fun, feel-good parade that showcases creative costumes and purr-sonalities.

Plus the popular Feline Natural Breed Showcase will present loads of rare and popular breeds.




Meanwhile, just a short stroll away, the Sydney Dog Lovers Festival will be bursting with tail-wagging fun across The Dome. 





Fan favourite, Farmer Dave Graham returns to bring his Super Dog Spectacular to festival goers. From Kurgo DockDogs® leaping through the air in the giant pool, to Mini Dog Races, Temptation Alley, and the awe-inspiring K9 SuperWall, the energy will be non-stop on the VitaPet Arena.

The ADVANCE™ Stage will feature an all-star line-up including Jamie the Dog Trainer, Lara Shannon, Sam March from The Dog House, and Marlene Brewer & Hudson from ABC’s Muster Dogs, offering insights into training, behaviour and deepening the bond with your canine companion.

With hundreds of dogs across dozens of breeds, engaging activities like the Barney Bed Pat-A-Pooch, and expert education at every turn, the Dog Lovers Festival is a celebration of unconditional love.

Across both Festivals, the Adoption Zone will provide the chance to meet cats and dogs looking for loving forever homes, with expert support to help guide the adoption journey.

The Festivals also feature expansive shopping precincts, with hundreds of exhibitors showcasing the latest in pet food, tech, wellness, accessories, toys and more – perfect for those who love to spoil their best friends.

Event Director Paul Mathers said the events are an annual highlight for pet lovers across the country and continue to evolve to deliver even more joy and connection.

“There’s something really special about the Cat and Dog Lovers Festivals. They bring together a beautiful mix of education, entertainment and community in a way that resonates with people of all ages and backgrounds.”

“Whether you’re a long-time pet parent, planning to adopt, or just love animals, the weekend is designed to make you smile, learn something new, and feel part of something bigger.”

With an inclusive atmosphere, world-class content, and a wide appeal from first-time pet-parents, to dedicated adopters, and pure pet fanatics the Festivals truly celebrate the universal joy that cats and dogs bring to our lives.

Visitors are encouraged to book early, with demand already high and capacity limited.




For tickets, the full event program and updates, visit: https://catloversfestival.com.au/sydney/ and https://dogloversfestival.com.au/sydney/


MEDIA RELEASE, June 2025

LIFESTYLE

PREVENTION

CAT RESCUE

REVIEWS